Perhaps you recognize Serena & Lily‘s print-happy designs. You’ve spent some time flipping through – and coveting everything in – a catalog or two. Or maybe it’s even your go-to home brand. But do you have any idea how it all began? We’ll tell you.
Celebrity moms? Obsessed.
And so is everyone else. In 2006 the brand is featured – twice – in PEOPLE magazine. By the end of the year, designs are in 600 stores.
Hello, growth spurt.
Grown-up bedding in 2009. Upholstered furniture in 2010. Entertaining musts in 2011. Two retail locations (in San Francisco and the Hamptons). Serena & Lily officially has it all.
Ready to redecorate with confidence? Our Serena & Lily Boutique opens Thursday, January 22, at 3PM ET.
By Chrissy Makkas, Staff Writer
Which room would you redo with Serena & Lily? Tweet us at @ruelala to share.
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