Perhaps you recognize Serena & Lily‘s print-happy designs. You’ve spent some time flipping through – and coveting everything in – a catalog or two. Or maybe it’s even your go-to home brand. But do you have any idea how it all began? We’ll tell you.

Serena & Lily Bedding Home Brand_rev

Once upon a time in 2003…
Design-savvy Serena Dugan met business maven Lily Kanter. Eight months later, 15 whimsical nursery collections were born.

Celebrity moms? Obsessed.
And so is everyone else. In 2006 the brand is featured – twice – in PEOPLE magazine. By the end of the year, designs are in 600 stores.

Hello, growth spurt.
Grown-up bedding in 2009. Upholstered furniture in 2010. Entertaining musts in 2011. Two retail locations (in San Francisco and the Hamptons). Serena & Lily officially has it all.

Ready to redecorate with confidence? Our Serena & Lily Boutique opens Thursday, January 22, at 3PM ET.

By Chrissy Makkas, Staff Writer

Which room would you redo with Serena & Lily? Tweet us at @ruelala to share.

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Continue reading “The Serena & Lily Story: Meet a Label We Love” »

January 22, 2015

Dooney & Bourke. The name is an American classic, but I’m willing to bet there’s a lot you don’t know about how these duck-branded handbags and accessories got to be so popular (besides their good looks, that is). Here’s the breakdown.

BLG-1615 Boutique Support- Dooney+Bourke

1975: Peter Dooney and Frederic Bourke launch their namesake leather goods line in South Norwalk, CT. Preppy striped surcingle belts and oh-so-dapper suspenders form the foundation of the business.

1981: Dooney & Bourke branches out into the handbag biz with the release of their Tack Case and Equestrian Bag, both made from bridle leather.

1983: The brand releases its first All-Weather Leather (AWL) handbag collection. Moisture slides off the 100% waterproof leather like water off a duck’s back, hence the line’s distinctive oval leather duck logo.

1997: launches, introducing lots and lots of American-made handbags and accessories to the interwebs.

2006 – 2008: Young celebs Emma Roberts and Hayden Panettiere collaborate with Dooney & Bourke to create namesake styles – a.k.a. the “Emma” and the “Hayden” – that add versatility to the brand’s offerings.

July 24, 2013: This now-iconic leather goods brand makes its Rue La La debut. Oh, happy day.

Our Dooney & Bourke Boutique opens Wednesday, July 24, at 11AM ET.

By Chrissy Makkas, Staff Writer

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July 23, 2013