Just like next season’s True Detective, the bra – that girlhood rite of passage – is no stranger to myth. At this point in life, however, I can proudly bust a couple of them. No, you do not need to wear your bra at night. And that white push-up you put on under white tees? We can see it. Plain as day.

But what about fit? According  to INTIMACY founder Susan Nethero (whom Oprah calls “The Bra Whisperer”) and her slew of nationwide Bra Fit experts, the myth here is easy: We’re not all 34Bs. Or 36Cs. Or any other number-letter combination that seems to fly off the shelves. There are over 90 bra sizes out there, from A through K. And those INTIMACY experts? They know just which one you are.

Continue reading “How to Finally Start Wearing the Right Bra Size” »

April 22, 2014

In regard to the upcoming Victoria’s Secret fashion show: 

Which great quotes did we miss? Tweet us at @ruelala.

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October 18, 2013

Smooth Operator: The Nude Thong
When wearing a curve-hugging skirt, you want to show off your shape, not your panty lines. And with this lightweight, low-rise thong, there’s nothing to detract from the allure of a slinky number.

Secret Agent: The Nude Bra
Designed to appear invisible under clothes, this seamless nude bra lifts, shapes, and looks great (or really, like nothing at all) under thin, clingy tees.

Inner Vixen: Lacy Panties
Every woman deserves to have a little fun under buttoned-up attire. Enter these lacy black and nude panties that heat up even the most polished outfits.

Confidence Booster: The Push-Up Bra
Every date night (and deep V-neck) deserves a good push-up. With moderately padded cups (and removable pads), this adjustable number gives every night out a little extra va-va-voom.

Our La Perla Boutique opens Monday, November 19, at 3PM ET.

By Keriann Coffey, Associate Blog Editor

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Continue reading “Cover Your Assets: The Sultry Staples” »

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November 19, 2012