This one’s for the girls. When it comes a bra‘s lifespan, the general rule of thumb is to refresh your rotation every six to nine months – give or take, of course. Here are a few signs it’s when to say when.

When to Replace Bra
It’s Worn-Out
Exposed wires. Broken hooks. Zero give. If your best assets are being supported by a Franken-bra, it’s time to toss. Seriously, would you wear a dress with a broken anything? We think not.

Your Size Has Changed
Let’s face it, we all fluctuate. If you’re seeing some bulge over your cups or simply not filling them out, say goodbye. Take the time (a.k.a. a few minutes) to be professionally fitted once every six months.

It’s Totally Warped
If you can pull the back of your bra away from your body by more than a couple inches (and it’s on the tightest hook), your band is stretched out. Cue an upgrade.

You Want to Up the Ante
Your birthday. Valentine’s Day. Or just Tuesday. Who says you need a special occasion to spice things up? Our not-so-scientific research shows that bra shopping spontaneously has mood-boosting powers.

Out with the old and in with the new. Our The Intimates Event: Musts for Every Lingerie Drawer Boutique opens Wednesday, September 30, at 11AM ET.

By Jillian Hudon, Staff Writer

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June 30, 2015

Just like next season’s True Detective, the bra – that girlhood rite of passage – is no stranger to myth. At this point in life, however, I can proudly bust a couple of them. No, you do not need to wear your bra at night. And that white push-up you put on under white tees? We can see it. Plain as day.

But what about fit? According  to INTIMACY founder Susan Nethero (whom Oprah calls “The Bra Whisperer”) and her slew of nationwide Bra Fit experts, the myth here is easy: We’re not all 34Bs. Or 36Cs. Or any other number-letter combination that seems to fly off the shelves. There are over 90 bra sizes out there, from A through K. And those INTIMACY experts? They know just which one you are.

Continue reading “How to Finally Start Wearing the Right Bra Size” »

April 22, 2014

Not all bras are created equal. Case in point: every underthing from La Perla. Whether you’re petite or large-chested, this purveyor of Italian luxury has a style for you. Read up. Then let these sultry pieces work their charm.


Continue reading “Bras 101: Find Your Best-Fitting Style” »

November 4, 2013