This morning, the world heard as thousands of us supported today’s Boston Marathon runners with our virtual cheers. And this afternoon, we wanted to keep the support going. So, we teamed up with our friends at Alex and Ani to create a limited-edition “Boston Strong” bangle set for sale on Rue today. 100% of the net proceeds from the bangle set will go directly to The One Fund Boston.

Below, we sat down with Lauren, Alex and Ani’s brand communications manager, to talk about the design of the “Boston Strong” bangle set and learn more about Alex and Ani’s charitable division, Charity by Design.

BLG-Boston Strong 2
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April 21, 2014

It’s hard to believe it’s been a year since our city was turned inside out by the senseless act of terror at the Boston Marathon. Today, we remember all of those affected and remind ourselves that Boston is just as strong, proud, and brave as ever.

Over the next week, along with our friends at Alex and Ani, we’ll be showing our support by collecting virtual cheers through Thunderclap.it. And we’d love for you to join in. It costs nothing, but means a lot. On the morning of Marathon Monday, these cheers will automatically be sent from the social media accounts of every single one of you who joins in with us.

Simply visit our Thunderclap page here and link your Twitter, Facebook, or Tumblr. Then, spread the word and help us show the world that we are all still Boston Strong.

– Steve Davis, Chief Executive Officer

April 15, 2014