Yahoo Steps Up Its Beauty Game with Bobbi Brown

In recent months, Yahoo! has been making headlines with its heavy-hitting hires (in November, the company announced Katie Couric as its global anchor). And now, it’s at it again with its newest all-star addition of Bobbi Brown as beauty editor in chief.

Brown announced the news on her blog Wednesday, saying, “As EIC, I’ll work to curate smart, strong content that will teach women how to be their best selves.” With eight beauty books, an obsession-worthy product line, and years of experience, I personally can’t think of a better fit for the job. Now, here’s hoping she can show us how to tackle that whole blue-lipstick trend.

By Mairead McGonagle, Staff Writer

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April 10, 2014