It’s not every day that a fashion blogger has a Harvard Business School case study written about her. But Chiara Ferragni, founder of The Blonde Salad, gets the university’s stamp of approval.
HBS published an in-depth look at the 27-year-old mogul, who counts a shoe line, luxury-brand partnerships, and many magazine features under her well-appointed belt. And it is paying off. Her 16-person team is projected to pull in a whopping $9 million by the end of the year.
Aspiring bloggers – it’s time to hit the books. Grab the case study ($14) and start building your own online empire.
By Renata Certo-Ware, Staff Writer
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