“Moonshine in a hand-blown crystal tumbler.” That’s what UrbanDaddy calls Alabama-born designer Billy Reid. And we can see why. His namesake brand – seeded in the South in 1998 – toes the line between backwoods and polish. Old-school details. Quality fabrics. All readily wearable, but never expected.
And there’s even more to it than that. Here’s what you need to know.