Yahoo Steps Up Its Beauty Game with Bobbi Brown

In recent months, Yahoo! has been making headlines with its heavy-hitting hires (in November, the company announced Katie Couric as its global anchor). And now, it’s at it again with its newest all-star addition of Bobbi Brown as beauty editor in chief.

Brown announced the news on her blog Wednesday, saying, “As EIC, I’ll work to curate smart, strong content that will teach women how to be their best selves.” With eight beauty books, an obsession-worthy product line, and years of experience, I personally can’t think of a better fit for the job. Now, here’s hoping she can show us how to tackle that whole blue-lipstick trend.

By Mairead McGonagle, Staff Writer

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April 10, 2014

Spring Is Here: Get Glowy (Sans Sun) with Clarins

As soon as the seasons change, so does my skincare regimen. Sure, I slather on the SPF-infused moisturizer year-round, but now that it’s spring, I’m looking to liven up my pale Northeast complexion – without any damaging rays of sun. Cue Clarins to the beauty rescue.

I spoke with one of the brand’s insiders, who gave me the scoop on its new Radiance-Plus Golden Glow Booster. Which, as it happens, is what super-chic celebrity stylist Sophie Pera uses to maintain her enviably bronzed complexion. I dare you to tell me you’re not preemptively obsessed after watching the video below.

Continue reading “Spring Is Here: Get Glowy (Sans Sun) with Clarins” »


April 9, 2014

We Couldn’t Have Said It Better…

BLG-1940-CouldntHaveSaid_Header
Which great quotes did we miss? Tweet us at @ruelala.

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January 10, 2014

We Couldn’t Have Said It Better…

In regard to the Duchess’s world-famous mane:
We Couldn't Have Said It Better: Kate Middleton's Hair
Which great quotes did we miss? Tweet us at @ruelala.

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December 6, 2013

Instant Inspiration: 5 Pinterest Boards We Can’t Get Enough Of

A Tuesday roundup of our recent Pinterest obsessions

Bring on the makeup and hair brushes. Your beauty regime should change with the season.

1. Red. Oxblood. Burgundy. Every set of lips deserves a trip to the dark side.

2. The cat-eye is coming back strong, and we’re all about it. Meow.

3. Some of these braids are a little too intricate for our skill level, but we can definitely manage the basics.

4. It’s possible to wear blue eye shadow without looking like Mimi from The Drew Carey Show. We promise.

5. Drop the tweezers. Strong eyebrows are in. And so are gold ones (seriously).

Can’t get enough Pinterest inspiration? Check out past boards that caught our eye.

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November 12, 2013

We Couldn’t Have Said It Better…

Jennifer Aniston's HaircutWhich great quotes did we miss? Tweet us at @ruelala.

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November 8, 2013

Props to the Dead Sea: My AHAVA Skin-Care Obsession

At 29 years old, I’m nowhere near over the hill – but I take my skin-care regimen seriously. (How else am I going to pretend I’m still in my twenties long after I’ve hit the big 3-0?) I moisturize day and night. Slather on the sunscreen. Remove all traces of makeup before bed without fail. So when I got the chance to try AHAVA’s Dead Sea Osmoter™ Concentrate, a moisture- and radiance-boosting serum, I was in. One-hundred percent.

dead-sea-osmoter-concentrate

Continue reading “Props to the Dead Sea: My AHAVA Skin-Care Obsession” »


September 16, 2013

Instant Inspiration: 5 Pinterest Boards We Can’t Get Enough Of

A Tuesday roundup of our recent Pinterest obsessions

We’re not ashamed to admit it. Sometimes we’re a little high-maintenance when it comes to getting ready.

1. A hairstyle for every day of the year (and more).

2. Pain is beauty. These perfectly groomed eyebrows are proof.

3. So we may not have the patience to try all 450+ of these makeup tricks. But they look awesome.

4. If we got manicures like this every week, our wallets would be very angry.

5. The last touch before we walk out the door? A spritz of perfume.

Can’t get enough Pinterest inspiration? Check out past boards that caught our eye.

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August 6, 2013

Rue How-To: Apply Sunless Tanner, Sans Streaks

Achieving a streak-free sunless tan? It’s no easy feat. We’ve all made the rookie mistakes that result in orange hands or splotchy knees. But, as an avid collector of these products – with a strict UV-free policy – I have created a system to swear by. For best results, start the process before you head to bed and then shower in the morning.

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1. Exfoliate. Shave your legs. Then scrub with bath salts. A smooth surface is essential.

2. Moisturize. Any lotion will do. Dry skin will cause your sunless tan to flake sooner rather than later. Wait 5 – 8 minutes for the lotion to dry.

3. Apply tanning lotion with gloves. (If you choose not to use gloves, be sure to wash your hands with scrubbing salts when you’re finished.) Using both hands, massage the lotion in a circular motion. Start above your ankles and work your way up. Ask a friend to help with your back. Areas to skip for now: feet, ankles, knees, elbows, neck, face. Let the tanning lotion dry completely before continuing.

4. Once the lotion is dry, use a tanning spray held 4 – 6 inches from your body to lightly sweep over your legs, midsection, arms, back, and the areas you skipped in step 3 (except your face). This will cover any spots missed by the lotion. Let it dry for 5 – 10 minutes before bed.

5. To add a little color to your face, incorporate bronzer into your makeup routine. Or, use a dab of face tanning lotion and mix it into your moisturizer or liquid concealer.

By Julia Ivins, Staff Writer

Questions? Let us know in the comments below or tweet us at @ruelala, then check out our Rue How-To column every Wednesday.

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May 29, 2013

Pretty Talk: Dewy Skin for Spring

No need to revamp your whole beauty routine – just add some highlighting for a fresh look

Spring is all about healthy, glowing skin, but sometimes we need a little boost from our beauty bags. With a little highlighter and a dose of antioxidants (dark chocolate counts!), you’ll be on your way to looking fresh-faced all season long.

How to get the Dewy Look

By Brianna Lapolla, Staff Writer

Want to know more about beauty? Follow our Pretty Talk column every Tuesday.

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April 9, 2013