I’d like to let you know that, at this point in my adult life, I’ve mastered the side braid, the pigtail braid, the fishtail braid, and the French braid. Before you congratulate or humiliate me, I’d also like to let you know – I truly thought that was half decent. Until I stumbled on this hair manual: Braids, Buns, and Twists! 

Braid, Buns, & Twists: Christina Butcher

Image of Christina Butcher via NYLON

In it, braidmaster Christina Butcher proves that there are, in fact, more than four ways to braid one’s hair. And gives step-by-step directions as proof.

Seriously, this woman’s hair is gorgeous. So feel free to go crazy and try all 82 styles. If that’s aggressive, simply pop over to NYLON have a go at the Grecian braid. Then report back. My repertoire needs a little padding.

By Joanna Berliner, Editor 

Tried it? Tweet us at @ruelala to share.

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December 22, 2013

At first glance, this is admittedly a little freaky. Reminds me of the 90s when the inner-lid eyeliner was all the craze. But don’t panic – we’re not getting that close to our contact lenses this time. Tightlining, sometimes called “the invisible eyeliner,” is characterized by full, thick lashes and achieved through a subtle application of eyeliner.

Eye Can Do It: How To Tightline

How to apply? “Key to mastering tightlining is pulling up your eyelid slightly and then depositing pigment not above or below your lashes, but straight on them, so that you fill the ‘gaps’ left by the growth of your individual eyelashes,” writes New York Magazine: The Cut.

The trick is to appear as if you’re not wearing any eyeliner whatsoever. While I don’t suggest practicing while sitting in traffic on the way to work, tightlining can be an effective technique for adding definition to your eyes – in a super sneaky way.

Visit The Cut for a full GIF tutorial on tightlining.

By Julia Ivins, Staff Writer

Will you try it? Tweet us at @ruelala to share your thoughts.

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November 9, 2013

Achieving a streak-free sunless tan? It’s no easy feat. We’ve all made the rookie mistakes that result in orange hands or splotchy knees. But, as an avid collector of these products – with a strict UV-free policy – I have created a system to swear by. For best results, start the process before you head to bed and then shower in the morning.


1. Exfoliate. Shave your legs. Then scrub with bath salts. A smooth surface is essential.

2. Moisturize. Any lotion will do. Dry skin will cause your sunless tan to flake sooner rather than later. Wait 5 – 8 minutes for the lotion to dry.

3. Apply tanning lotion with gloves. (If you choose not to use gloves, be sure to wash your hands with scrubbing salts when you’re finished.) Using both hands, massage the lotion in a circular motion. Start above your ankles and work your way up. Ask a friend to help with your back. Areas to skip for now: feet, ankles, knees, elbows, neck, face. Let the tanning lotion dry completely before continuing.

4. Once the lotion is dry, use a tanning spray held 4 – 6 inches from your body to lightly sweep over your legs, midsection, arms, back, and the areas you skipped in step 3 (except your face). This will cover any spots missed by the lotion. Let it dry for 5 – 10 minutes before bed.

5. To add a little color to your face, incorporate bronzer into your makeup routine. Or, use a dab of face tanning lotion and mix it into your moisturizer or liquid concealer.

By Julia Ivins, Staff Writer

Questions? Let us know in the comments below or tweet us at @ruelala, then check out our Rue How-To column every Wednesday.

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May 29, 2013

Summer brings a season of impromptu plans – especially in New England. Mainly because we would rather relish every second of warm weather than waste time inside getting ready. Which, of course, presents a small set of problems.

Whether you’re planning to be out all Saturday, heading straight to a date after work, or rushing out the door because your friends prefer not to give you any warning, this checklist will come in handy. With a small cosmetic bag filled with these must-have items, you can be out the door and freshening up in the cab in moments.


Our Tweezerman Boutique opens Tuesday, May 28, at 11AM ET.

By Julia Ivins, Staff Writer

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May 28, 2013

As summer approaches, the air changes – and our skin goes into its routine seasonal shock. Dark sun spots. Red pimples (curse the humidity). Freckles appearing as if from nowhere. And that natural, barely there look you were aiming for turns in to a cakey mess with the over-application of ivory concealers, nude foundations, and white powders.

Enter: The Color Correction Compact. The age-old theory is that the colors opposite each other on the color wheel cancel each other out. Here’s how it works.

1. Assess your face in the mirror and identify the areas that require coverage.

  • Red spots: pimples or rosacea
  • Brown spots: sun spots or scars
  • Purple or blue spots: veiny eyelids or circles under eyes
  • Orange spots: freckles

2. Use a color corrector liquid or powder compact (or both, depending on the severity of your spots) to dab away blemishes with their color opposites.


Hint: Less is more. The advantage of this technique, as opposed to using cover-up, is that these colors disguise the blemishes completely. Try not to paint it on.

3. Use an allover white face powder after you color correct and before applying bronzer or blush.

By Julia Ivins, Staff Writer

Questions? Let us know in the comments below or tweet us at @ruelala, then check out our Rue How-To column every Wednesday.

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May 22, 2013

No matter how careful you are, eventually that pressed powder becomes just thin enough to crack into a million pieces. Maybe it spent the night in the car when it was negative 12 degrees out, or you left it in your checked bag by accident (dreaded baggage handlers). Or perhaps, like me, you’re a klutz, and you’re constantly dropping things.

Before you toss that can’t-leave-the-house-without-it bronzer in the trash, check this out. A couple of drops of rubbing alcohol, a few dabs with a spoon, and voilà – your once-on-its-last-legs powder has two more weeks to live.


Tip: If there’s not enough powder left to re-press (or if it’s on its third drop), scrape it out of the compact, dice it up with a sharp knife, and pour it into a smaller mineral powder container.

By Julia Ivins, Staff Writer

What do you think of this makeup tip? Let us know in the comments below or tweet us at @ruelala, then check out our Rue How-To column every Wednesday.

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April 10, 2013

Pretty Talk: Streamline Your Beauty Routine

I’ll admit it: I’m clearly not a morning person. I like sleeping in more than anything else, which means it’s always a sprint to get out the door on time. So when I only have ten minutes to spare – with my hair in a messy bun on the top of my head and my makeup undone – having a go-to, super-quick beauty routine is a life (and time) saver. Below, some tips for a flawless look – sans hours of prep.

1. Do some of the work at night.
Allure suggests washing and conditioning your hair before bed, so it’s ready to go in the morning. If it needs a little extra help, use dry shampoo at the roots to refresh strands. And if you have dry, sensitive, or normal skin, they also advise only washing your face at night, then using a facial wipe before applying the day’s moisturizer with SPF.

2. Ten minutes is all you need in the morning.
Figure out what your must-have beauty products are, then decide which ones will make the biggest impact within the littlest amount of time (ten minutes, tops). Five products I swear by? BB cream (moisturizer, primer, and foundation all in one!), bronzer, eyeliner, mascara, and lip gloss.

3. Keep your everyday makeup accessible.
If you’re prone to the early-morning frenzy, keep your everyday makeup in a separate spot or pouch. It will eliminate minutes spent rummaging for the eyeliner you’re looking for. Allure also suggests trying creamy formulas that can be applied without using a brush, or stocking up on multitasking products that can be used on cheeks and lips (like stains and cream blushes).

4. Bring your beauty bag to the office for touch-ups.
Once you’re done applying your makeup, zip up the pouch and toss it in your work tote. That way, if you need any touch-ups during the day, you’ll be all set.

By Brianna Lapolla, Staff Writer

How do you get ready on busy mornings? Share them in the comments below, or tweet us at @ruelala.

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February 12, 2013


We may not be experts in astrology or the moon’s position, but we do know style alignment. And in forecasting the next month, here’s what’s in store for you.

What’s life without a little mystery? This month, experiment with wearing sultry underpinnings beneath your everyday uniform and revel in knowing something the world doesn’t – and in the extra boost of confidence that inevitably follows.

Spring is in the air (well, according to Punxsutawney Phil), so that means it’s time to start thinking Pantone® colors, eye-catching prints, and everything lace (just don’t take the plunge until the snow clears).

Warmer days are looming (and so is a packed social calendar). The best plan of attack? Start shopping the sale racks for winter steals and the fresh spring collections for a personally curated look that transitions without missing a beat – or a credit card payment.

Last spring was all about pleats and peplum, but this year? Quit playing it safe and go for a more daring trend (crop top, anyone?) – you might like what you discover.

The last-minute party invite: we all secretly love the drama, but how to get event-ready? Touch up your makeup with whatever’s on hand (mascara can double as eyeliner), let your hair down (literally, then give it a tousle, too), and get ready to schmooze.

Counteract any wayward emotions this month with the secret recipe that cures all: one venting session, two new statement necklaces (two-for-one deals totally count), and a batch of these three-ingredient brownies that are mostly Nutella. Repeat as needed.

Continue reading “Rue Horoscopes: February” »

February 6, 2013


Confession: I rarely wash my hair every day. I’ve experimented with a few different store-bought brands of dry shampoo over the years, and while I’ve enjoyed the results, I could definitely do without the price tag (as well as all the additional chemical ingredients). Forgo washing and blow-drying your hair on day two and cash in on some extra minutes of beauty sleep with the help of a few common household supplies and this homemade dry shampoo recipe.

What you’ll need:
• 1/2 cup baking soda
• 1/2 cup whole grain oatmeal
• Sprig of dried lavender or 10 – 15 drops lavender essential oil (or any scent of your choice)
• Food processor
• Small jar with airtight lid
• Old makeup brush
• Fine-tooth comb

How to do it:
1. Combine the baking soda and oatmeal together in a food processor and grind until they form a fine powder.
2. Add the dried lavender or essential oil and mix well.
3. Scoop mixture into a small jar for storage.
4. Part your hair into three sections and use the makeup brush to lightly dust the mixture onto each section’s roots.
5. Work the fine-tooth comb from root to tip to brush out any excess powder.

By Grace Romanowsky of Valenki By ACE, Staff Writer

How did your road test fare? Share in the comments below or tweet us at @ruelala.

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February 2, 2013

In honor of the holiday season (and all the parties you need to get gussied-up for), here are the beauty blogs we’re loving right now.

1. Chalkboard Nails
There are enough manis here to go way beyond the 12 days of Christmas.

2.  Hair Romance
You can now achieve anything you’ve ever wished for your hair.

3. No More Dirty Looks
All-natural, organic, and DIY beauty in one blog? Perfection.

4. The Formula
How can you not love a blog that profiles beauty pros and editors in a section titled “You Are a Babe”?

Who are we missing? Tell us on Twitter at @ruelala #bloggerswelove. 

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December 13, 2012