Consider this trio the exact opposite of leg warmers, Prancercise, and ThighMasters.
Sure, we’ve seen athletic-inspired clothing on the catwalk before. But for the first time ever a dedicated fitness brand, Athleta, will debut a line during September’s big event. And in true sporty fashion, the models are rumored to be doing everything but walking on the runway. Prep yourself for parkour, yoga, and dancing.
According to a recent report by Running USA, non-traditional running events are on the rise. Think mud, obstacles, and lots of paint. Since 2009, the number of fun-run finishers has grown from the low six figures to 4 million in 2013. And judging by the number of mud-splattered grins I see on Instagram every other week, this trend isn’t slowing down anytime soon.
I know, I didn’t think it was possible either. But a resort located on sunny Hilton Head Island in South Carolina is all about it: Meet Hilton Head Health. Located on an 800-acre shipyard plantation, this weeklong weight-loss retreat tailors gourmet meals, fitness classes, and cooking demonstrations to each individual. Returning from vacay feeling better than when you left? Totally happening.
Check it out for yourself. Our Hilton Head Health – Hilton Head Island, SC Boutique opened Thursday, August 21, at 11AM ET.
By Emily Ketterer, Staff Writer
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