THE DESIGNER: Lynne Hiriak, designer of Cardigan knitwear
VISITED: January 2012
WHERE: Williamsburg, Brooklyn

Lauren David Peden drops in to get the scoop on what it takes to live and breathe cardigans, and what turned the designer on to the staple.

“One of the items that I always noticed was a number-one seller or sold out or they didn’t have enough of [while working at Michael Kors, Derek Lam, and Lela Rose] was either a cardigan or cover-up,” says Lynne, at home in her airy live/work duplex studio, with twin desks and a tableful of spring merch being organized for a lookbook shoot the following day. “So I had this lofty idea of ‘Oh, I could do a line of all cardigans, and it’s 12 different versions of how to wear cardigans of different weights, different patterns – and then Cardigan took on a life of its own.’”

Today, Cardigan – which Lynne describes as being “happy, clean, light, and perky with some tongue-in-cheek humor” – is going strong, and is best known for its borrowed-from-the-boys sweatshirt knits and its casual-cool sequin striped sweater dresses. “It starts with silhouette” she explained of her creative process. “Lately I’ve really been feeling the sweatshirt, and I’m usually influenced by particular themes, so for spring it was the colors of Capri and the coast of Italy.” (Think: candy-colored cardis, some of which button up the back.) She also launched men’s sweaters last season, which are selling like gangbusters.
Continue reading “At Work With Lynne Hiriak Of Cardigan” »

March 2, 2012