You’ve seen the Ice Bucket Challenge, a viral campaign raising money and awareness for ALS, on your feed and in the news. Nominees either post a video of themselves dumping ice on their heads or make a donation. The latest A-list participant? Vogue’s editor in chief, Anna Wintour.

a_3x-horizontal

Image via The Cut 

This week, Anna was drenched in chilly water like a true champ, accepting a nomination from her daughter Bee Schaffer. And yes, she even kept her signature sunglasses on.

It looks like Anna will need to restyle her impeccable bob, stat. But for a good cause, we’re sure she won’t mind.

By Mairead McGonagle, Staff Writer

What do you think of Anna’s Ice Bucket Challenge? Tweet us at @ruelala.

Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.

August 21, 2014