This morning, the world heard as thousands of us supported today’s Boston Marathon runners with our virtual cheers. And this afternoon, we wanted to keep the support going. So, we teamed up with our friends at Alex and Ani to create a limited-edition “Boston Strong” bangle set for sale on Rue today. 100% of the net proceeds from the bangle set will go directly to The One Fund Boston.
Below, we sat down with Lauren, Alex and Ani’s brand communications manager, to talk about the design of the “Boston Strong” bangle set and learn more about Alex and Ani’s charitable division, Charity by Design.
Continue reading “Keep the Support Going: Alex and Ani’s “Boston Strong” Bangles” »
We were so inspired by Alex and Ani’s own Style File that we made a mini spin-off with our associates. With tons of charms and bracelets to choose from, customization is endless. Here, three Rue ladies share the mottos and stories behind their stacks.
Meet Rue’s Art Director: Vanessa G.
Stack Motto: Make it meaningful.
“I love to wear a Hamsa for protection and good luck. Plus, the charm mixes in perfectly with all the different bangles and chunky rings I have.”
Meet Rue’s Assistant Fashion Editor: Kasey R.
Stack Motto: Go for the gold.
“Gold bangles go with everything. I pile them on in varying textures and sizes to add a little edge to my everyday outfits.”
Meet Rue’s Hair & Makeup Artist: Rachael B.
Stack Motto: Find the silver lining.
“I practice yoga about once a week, so I love to wear the Namaste symbol to remind me to keep calm while not on the mat.”
Our Alex and Ani Boutique opens Friday, December 13, at 11AM ET.
By Brianna Lapolla, Staff Writer
Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.
Continue reading “Alex and Ani the Rue Way: See How 3 Associates Styled Their Stacks” »