Keep the Support Going: Alex and Ani’s “Boston Strong” Bangles

This morning, the world heard as thousands of us supported today’s Boston Marathon runners with our virtual cheers. And this afternoon, we wanted to keep the support going. So, we teamed up with our friends at Alex and Ani to create a limited-edition “Boston Strong” bangle set for sale on Rue today. 100% of the net proceeds from the bangle set will go directly to The One Fund Boston.

Below, we sat down with Lauren, Alex and Ani’s brand communications manager, to talk about the design of the “Boston Strong” bangle set and learn more about Alex and Ani’s charitable division, Charity by Design.

BLG-Boston Strong 2
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April 21, 2014