Stop the presses: Bad Gal RiRi has been named creative director of the women’s division at PUMA. The star will not only oversee the direction of its collection, but she’ll also act as a brand ambassador alongside Usain Bolt and Mario Balotelli.
Image via Wikimedia Commons
This is hardly Rihanna’s first foray into fashion, as the singer has previously collaborated with brands including MAC, Balmain, and Gucci. PUMA CEO Bjørn Gulden called the decision a natural one, saying, “Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. . . . We’re delighted to have her as a partner, and we’re looking forward to what’s to come.” Not one to waste any time, Rihanna had her first creative meeting yesterday at the company’s headquarters in Germany.
We love seeing our favorite Barbadian take on fashion, but we plead with one last request: “Please don’t stop the music.”
By Kim Watson, Staff Writer
What do you think of Rihanna’s new gig? Tweet us at @ruelala to share.
Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.