Stop the presses: Bad Gal RiRi has been named creative director of the women’s division at PUMA. The star will not only oversee the direction of its collection, but she’ll also act as a brand ambassador alongside Usain Bolt and Mario Balotelli.

PUMA Creative Director Rihanna

Image via Wikimedia Commons

This is hardly Rihanna’s first foray into fashion, as the singer has previously collaborated with brands including MAC, Balmain, and Gucci. PUMA CEO Bjørn Gulden called the decision a natural one, saying, “Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. . . . We’re delighted to have her as a partner, and we’re looking forward to what’s to come.” Not one to waste any time, Rihanna had her first creative meeting yesterday at the company’s headquarters in Germany.

We love seeing our favorite Barbadian take on fashion, but we plead with one last request: “Please don’t stop the music.”

By Kim Watson, Staff Writer

What do you think of Rihanna’s new gig? Tweet us at @ruelala to share.

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December 16, 2014

Next time you’re running the trails or hitting the gym, take a look around. In case you haven’t already noticed, when it comes to athletic clothing, brights and prints are taking over. Why? They’re fun, bold, and give that extra kick of motivation. Here’s how to incorporate them into your workout.

BLG-2125-Reebok

For Women:
Pair big prints with small. Try a legging in an allover high-contrast design (you can get away with it, promise) topped with a tank in a quieter one.

For Men:
Energize your routine with masculine, tech-driven patterns. Think gradients and abstract maps on either top or bottom – never both at the same time.

Start loading up on prints and color. Our Reebok Boutique opened Wednesday, August 6, at 11AM ET.

By Chrissy Makkas, Staff Writer

What’s your go-to workout ensemble? Tweet us at @ruelala.

Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.

August 6, 2014

Who knew Denver, CO, was a hot spot for menswear? According to CNN, New York City’s been one-upped. 

Denver: A Men's Style Hot Spot

Image via CNN.com

With its desirable work-life balance and preexisting sew-and-cut industry, it’s only natural that brands like Topo Designs and Winter Session are thriving in the Mile High City. And as the American-made trend continues, I wouldn’t be surprised if more brands and shops like these head west. Who knows – maybe the guys of Denver will be the ones setting the global trends in menswear soon. 

Read the full article on CNN.

By Christine Mitchell, Staff Writer

Would you check out the menswear scene in Denver? Tweet us at @ruelala to share.

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February 21, 2014

New BalanceWith our New Balance Boutique just opened, we turned to our Corporate Concierge and three-time marathoner (soon to be five) for her insights into what it takes to find the perfect running shoe.

While my life is dedicated to style, I have to say it: you can not pick running shoes based on color. Each shoe is designed with specific runner mechanics in mind. The prettiest colors may not always give you the right type of support or flexibility you need. Make up for it by buying fun running clothes or getting a great running buddy.

I recommend you go to a running shop and get fitted. A good place will analyze how your feet hit the ground, ask you about trouble spots (like knees), and recommend shoes based on these (and other) factors. The store should let you test the sneakers, and have a pretty good return/exchange policy. The fitting is free, and the time spent up front will avoid time spent at the doctor’s or physical therapy later.
Continue reading “Rue How-To: Choosing A Great Running Shoe” »

August 25, 2011