Privacy Policy

Rue La La is committed to protecting the privacy of visitors to this site (the “Blog”).  At Rue La La, we appreciate your readership and we want you to have an enjoyable experience.  And while it is necessary for us to collect certain personal information, we respect and protect your right to privacy as set forth in this Privacy Policy.  This Privacy Policy applies to the Blog.  This Privacy Policy does not apply to other web sites to which we link including, but not limited to, (the “Main Site”).  You agree that your use of the Blog signifies your assent to this Privacy Policy.  If you do not agree with this Privacy Policy, please do not use the Blog.

Information Collected.  Unlike the Main Site, which requires users to complete a registration process in order to gain access, the Blog is publicly accessible without registration and is available for anyone to view.  In order to post a comment on the Blog, you must first submit a user name and email address to us.  Once you submit this information to us, you have opted in to receive email communication from us.  We store your username and email address along with any comments that you post on the Blog.

In addition, through the Blog, we automatically gather certain information about the use of the Blog, such as how frequently certain areas of the Blog are visited, including through the use of cookies, web beacons and other technologies.  Most browsers can be set to prevent cookies or to notify you when one is being placed. However, cookies are necessary to access the Blog.  The Blog also makes use of a technology designed to enhance your browsing experience and to provide aggregate non-personally identifiable information about the use of the Blog to us.

How We Use Your Information.  We will not share or disclose your information to anyone except as described in this Privacy Policy.

We may use your personal information (including, if applicable, personal information we collected from you on the Main Site), in order to give you a more enjoyable and convenient experience and to help us identify and/or provide information, products or services that may be of interest to you. We use your personal information to support and enhance your use of the Blog and its features.  In addition, the email address associated with your username when you comment on our posts may be used to notify you about new services or special promotional programs, or to send you offers or information.  Email addresses provided to post comments may also be used as a customer service or policy violation contact mechanism.  If you choose to comment on posts on the Blog through Twitter and/or Facebook, we do not get any access to your personal information from those sites.

We may permit certain trusted third parties to access your information in connection with their performance of services to maintain and operate the Blog and certain features on the Blog. For example, we may use third parties to host the Blog; operate various features available on the Blog; send emails; analyze data and provide search results and links.

From time to time, we may share your email address or other personal information in connection with strategic relationships. Some of these strategic relationships may include operating a co-branded website or web pages with a strategic partner. You should be aware that these co-branded sites may collect different or additional information.  Additionally, we may provide links on our Blog to websites controlled by third parties. We have no control over these websites and our privacy policy does not apply to these third party websites. Please consult the privacy policy of the website you are visiting.

Also, we may share your email address or personally identifiable or other information with our parent, subsidiaries, divisions, and affiliates. Rue La La is a division of Retail, LP.

Occasionally, we may provide email addresses to other companies whose products we believe may be of interest to you. In order to determine those products that we believe may be of interest to you, the information that you give us may be combined with other personally identifiable information (such as demographic information and past purchase history) available from our records, the Main Site and other sources.

We may transfer personally identifiable or other information as an asset in connection with a proposed or actual merger or sale (including any transfers made as part of an insolvency or bankruptcy proceeding) involving all or part of our business or as part of a corporate reorganization, stock sale or other change in control.

We reserve the right to disclose information in order to comply with a subpoena, court order, administrative or governmental order, or any other requirement of law, or when we, in our sole discretion, believe it is necessary in order to protect our rights or the rights of others, to prevent harm to persons or property, or to fight fraud.

If you post a comment or use a bulletin board, chat room or any other publicly accessible area of the Blog, you should be aware that any personally identifiable information you submit there can be read, collected or used by any person for any purpose. We are not responsible for the personally identifiable or other information you choose to submit in these forums.

We use non-personally identifiable information in the aggregate, so that we can improve the Blog and for business and administrative purposes. We may also use or share with third parties for any purpose aggregated data that contains no personally identifiable information.

How We Protect Your Information
We are committed to protecting the information we receive from you. We follow reasonable technical and management practices to help protect the confidentiality, security and integrity of data stored on our system. While no computer system is completely secure, we believe the measures we have implemented reduce the likelihood of security problems to a level appropriate to the type of data involved.

Children’s Privacy and Parental Controls
We do not solicit any personal information from children. If you are not 18 or older, you are not authorized to post on the Blog. Parents should be aware that there are parental control tools available online that you can use to prevent your children from submitting information online without parental permission or from accessing material that is harmful to minors.

Privacy Policy Changes
If we decide to change our Privacy Policy for the Blog, we will post the revised Privacy Policy here so that you will always know what information we gather, how we might use that information and whether we may disclose it to anyone. Your continued use of the Blog indicates your assent to the Privacy Policy as posted.

If you have any questions about this Privacy Policy, please contact us at:

Rue La La
20 Channel Center
Boston, MA 02210
1-888-992-LALA (5252)

Last Updated: October 4, 2011