Have what it takes to nail this classic look? Of course you do. Just snag these five seaside staples.

Preppy StyleA Printed Shift
The brighter, the better. Go for classic florals or nautical prints. Bonus points for adding baubles.

Preppy StyleAn Iconic Sandal
Two words: Jack Rogers. There’s just something about the whipstitched style that makes us (and our outfits) feel complete.

Preppy StyleClassic Sunnies
Ray-Bans seriously have it made in the shade. Opt for mirrored lenses and put a modern spin on an old favorite.

Preppy StylePastel Shorts
Pastels are practically neutrals. Think of these bottoms as your blank canvas and pair from there.

Preppy StyleA Go-To Tunic
This top is down for whatever. Toss over your swimsuit by day and pair with white denim at night.

Our Off to Martha’s Vineyard: Classic Summer Style Boutique opened Thursday, June 25, at 11AM ET.

By Jillian Hudon, Staff Writer

Not a Member and like The Style Guide? You’ll love Rue La La. Join now.

June 25, 2015

Let’s be honest, the number of puppies we follow on Instagram just about tops the number of fashionistas. But our faves? The accounts that merge the two – obviously. Check out our list of the top five stylish canines, then follow them immediately. You’ll be happy you did.

Instagram Toast Dog1. @toastmeetsworld
This fabulous spaniel might just be as famous as her dad @thefatjewish. Her trademark floppy tongue has won the hearts of A-listers: She gets front-row treatment at Fashion Week, surfs with Mara Hoffman, and even scored a Karen Walker campaign.

Lady Gaga Dog Instagram2. @missasiakinney
Not only is this Frenchie @ladygaga‘s best accessory, she’s also the star of the most recent Coach campaign, Coach Pups. She even got celebrity photographer Steven Meisel to capture her good side.

15-06-24_pupsofinstagram_MENSWEAR3. @mensweardog
Watch out world: We’ve got an author on our hands. Dubbed The Most Stylish Dog in the World, this Shiba Inu scored a book deal, thanks to his dapper outfits. In The New Classics, readers can find the timeless staples every man needs in his wardrobe.

15-06-24_pupsofinstagram_NEVILLE4. @nevillejacobs
Owned by fashion designer @themarcjacobs, it’s no wonder this bull terrier rubs elbows (paws?) with some of the world’s top models – hello, Christy Turlington, Cara Delevingne, and Kendall Jenner.

15-06-24_pupsofinstagram_BOO5. @buddyboowaggytails
We all know this fluffy Pomeranian like the back of our hands (he’s been famous for quite some time). When it comes to style? He’s mostly in his birthday suit, but when he dresses up, he does it right.

Want to treat your furry friend like Instagram royalty? Stock up in our The Pet Shop: Tail-Wagging Beds, Leashes, & More Boutique, which opened Saturday, July 18, at 11AM ET.

By Brianna Lapolla, Staff Writer

Not a Member and like The Style Guide? You’ll love Rue La La. Join now.

June 24, 2015

Only a few weeks after introducing a “Shop Now” button, our favorite photo-sharing app has already released an update. Sorry, no trendy new filters made the cut, but finding cool new people, places, and things? Well, that just got a whole lot easier.

Instagram Update

Places Search
This improved search bar lets you find photos by location. (Hello, daydreams of Italy.)

Trending Tags
A bit of a Twitter copycat, this section showcases trending tags and places in real time. 

Explore Posts
Hop over to this feature to spot everything en vogue – from people to places and beyond.

So get to it and update that app. The explorer in you will definitely appreciate it.

By Keir Cullen Janey, Staff Writer

Not a Member and like The Style Guide? You’ll love Rue La La. Join now.

June 24, 2015

Kendall Jenner’s effortless cool-girl style? It has the whole world staring. Here’s a peek at three of her must-have items and how to style them like this supermodel-in-the-making.

kendall jenner style
Slip-On Sneakers
Comfortable can be chic. And Kendall proves it. Just pair these kicks with a mini or maxi for a fashion-forward (yet functional) day look.

Mini Bag
This mini silhouette can be worn anywhere – and with everything. No wonder it’s Kendall’s go-to.

Crop Top
It’s safe to say this fashionista has nailed the trend. Take a page from her book and try a fitted version with wide-leg trousers.

Our Style Rookie: Trending Looks Inspired by Kendall Jenner Boutique opened Wednesday, June 24, at 11AM ET.

By Kasey Rowe, Assistant Fashion Editor 

Not a Member and like The Style Guide? You’ll love Rue La La. Join now.

June 24, 2015
“Our lives begin to end the day we become silent about things that matter.”
– Dr. Martin Luther King, Jr.


Dear friends,

At Rue, we speak loudly. Last week’s unfathomable act of violence during a Bible study at the Emanuel African Methodist Episcopal Church is the latest in a year filled with race-related escalations. We mourn the nine innocent lives lost in Charleston, as well as the victims of racial prejudice everywhere.

For the rest of the day, Rue will be pausing business, closing all of our Boutiques, and only offering one specially designed T-shirt. This symbolic tee is a small way for us to speak up for the better world we need to create. All of the net proceeds from the sale of this T-shirt will be donated to nonprofit organizations that help to bridge our racial divides. Join us and take a stand for equality everywhere.

Steve Davis, CEO
Learn more or donate directly to:
YWCA’s Stand Against Racism here.
The Martin Luther King, Jr. Center for Nonviolent Social Change here.
June 23, 2015

Looking to stand out in a sea of ordinary? We get it – and so does LAGOS. Every one of its coveted Caviar pieces is crafted by hand with meticulous attention to detail. Read on for three ways to wear these heirloom-worthy accessories, all while keeping it personal.

LAGOS Jewelry
Layer and mix metals.
Think piled-on bracelets and rings (bonus points for combining textures).

Let one bold accessory shine.
A handmade Caviar statement item turns heads all on its own.

Find your It piece.
When hundreds of steps go into the making of a bauble, you’ll never take it off.

It’s time to get your luxe on. Our LAGOS Boutique opens Thursday, June 25, at 3PM ET.

By Brianna Lapolla, Staff Writer

Not a Member and like The Style Guide? You’ll love Rue La La. Join now.

Continue reading “3 Ways to Highlight Your Signature Style with LAGOS” »

June 23, 2015

Who says fashion has to be so serious? Not us – or our favorite Brits over at Boden. Take a cue from our cheeky friends and make standout prints your new thing. Here are a few ways to master the look.

how to wear printsGo Bold
Making a head-to-toe statement has never been so easy. Just throw on a printed maxi. Stick to simple accessories – a sleek pair of metallic sandals keeps things from looking too busy.
how to wear printsMix & Match
Don’t run away scared just yet. Combining prints is actually a piece of cake. Just follow these three rules:

  1. When in doubt, keep it simple. Stripes and dots are always a no-fail match.
  2. Stick to one color family. You can’t go wrong with prints in the same hue.
  3. Play with scale. Balance a bold-print skirt with a delicate-print top.how to wear prints

Stripe It
Forget what you’ve heard about stripes. When done right, they’re more flattering than you think. For added curves, go with wide, horizontal stripes. For a lengthening effect, try thin, vertical lines.

Ready to get print happy? Our Boden Boutique opened Monday, June 22, at 3PM ET.

By Kelly Hamilton, Staff Writer

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Continue reading “3 Ways to Wear Prints This Summer” »

June 22, 2015

Our obsession with fizzy water knows no bounds, so naturally we turned to SodaStream to bring that love together with another: refreshing summer cocktails. Turns out, this Pink Lemonade White Wine Sparkle recipe is super-easy to make – and too good not to share.

Sodastream blog cocktail recipe


  • 1 bottle of SodaStream Pink Lemonade flavored sparkling water
  • 1 liter cold water
  • 1 cup white wine
  • 1 cup gin
  • Lemon wedges


  1. Prep the flavored water: Fizz the cold water with your SodaStream soda maker, then flavor that fizzy water with SodaStream Pink Lemonade sparkling drink mix.
  2. In a carafe, mix the flavored sparkling water with your wine and gin.
  3. Add the lemon wedges and ice.
  4. Give it all a mix and enjoy cold.

Go on, make your water more exciting. Our SodaStream Boutique opens Friday, June 19, at 11AM ET.

By Chrissy Makkas, Associate Content Editor

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June 19, 2015

Nothing says summer like the perfect pair of leather sandals (worn on a patio, sipping a cucumber martini… but we digress). The only thing standing in your way? The fear of blisters – it’s real.

how to break in leather sandals
Thankfully, Real Simple taught us this trick so we could ditch the Band-Aids:

  1. Strap on your new leather sandals.
  2. Fill a bucket with water.
  3. Quickly step in and out of the water.
  4. Towel off any excess water.
  5. Wear the sandals damp to soften them up.

Note: Not all leather is created equal, so be sure to do a quick water test on a hidden patch before you take the full plunge.

Once they dry, your kicks will be molded to your feet and take their rightful place as your go-to summer shoe. Now all that’s left is tracking down that cucumber martini.

By Ashley Bell, Staff Writer

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June 18, 2015

Instagram. iCal. We look at our phones all day, so why not make them pretty? Fortunately, these websites offer free (as in zero dollars) wallpapers worth staring at. Just point, click, and download for an instant makeover.

Wonder Forest
For us, summer spells strawberries. Bonus points if they’re garnishing a champagne glass. This foodie-friendly print is cheerful and in season, and it may even remind you to eat your fruits and veggies.
Continue reading “Talk About an Upgrade: Chic iPhone Wallpaper” »

June 18, 2015