The (Style) Guide

Cheerio, New York: Victoria’s Secret Fashion Show Moves to London

It’s official: The 2014 Victoria’s Secret Fashion Show will be held across the pond. At an early-morning press conference inside the brand’s London flagship store, CMO Ed Razek (alongside veteran Angels Adriana Lima and Candice Swanepoel) revealed his plans for the runway’s relocation.

The Victoria's Secret Fashion Show Relocates to London

Image via elle.com

According to Razek, the brand wanted to move the show from New York to London back in 1998 (when it first landed overseas), but “it just kind of all came together this year.”

My guess is that the show – slated for December 2 – will be packed with British celebs. In fact, it’s rumored that Cara Delevingne has already saved the date. (And I, for one, can’t wait.)

Check out ELLE for more on the VS press conference.

By Jillian Hudon, Staff Writer

What do you think about the show’s big move? Tweet us at @ruelala to share.

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April 15, 2014

One Year Later, We’re Still Boston Strong

It’s hard to believe it’s been a year since our city was turned inside out by the senseless act of terror at the Boston Marathon. Today, we remember all of those affected and remind ourselves that Boston is just as strong, proud, and brave as ever.

Over the next week, along with our friends at Alex and Ani, we’ll be showing our support by collecting virtual cheers through Thunderclap.it. And we’d love for you to join in. It costs nothing, but means a lot. On the morning of Marathon Monday, these cheers will automatically be sent from the social media accounts of every single one of you who joins in with us.

Simply visit our Thunderclap page here and link your Twitter, Facebook, or Tumblr. Then, spread the word and help us show the world that we are all still Boston Strong.

– Steve Davis, Chief Executive Officer


April 15, 2014

Home Trend to Try Now: Grey & Turquoise

Spring’s of-the-moment hues have been revealed. Introduce them to every room.

The Best Home Colors for Spring

In the Living Room
Accent with decorative pillows and throws in zigzag prints. Toss, swap out, and store these summer numbers with ease.

In the Bedroom
Fold back a grey duvet to reveal turquoise sheets. They add a surprising pop of color without going overboard.

In the Dining Room
Mix together cloth napkins, plates, and glassware in the two hues. Outdoors or in, this nautical color duo shouts chic tablescape.

Our Grey & Turquoise: Décor Trend to Try Now Boutique opens Tuesday, April 15, at 11AM ET.

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April 15, 2014

Instant Inspiration: 5 Pinterest Boards We Can’t Get Enough Of

As fans of all things fashionable and funny, we’re counting down the days until The Other Woman premieres.

1. Have you seen the trailer? We’ve been watching it on repeat.

2. We’ll be sipping on girls’-night cocktails pre- (and post-) theater.

3. These sneak-peek quotes have us expecting to laugh nonstop.

4. The characters in this flick were styled by Patricia Field (you know, of Sex and the City fame?). Fashion at its finest, folks. 

5. Plus, these lucky ladies got to film at The Cove Atlantis. So. Jealous.

Feeling inspired? Shop our Movie-Inspired Style: The Other Woman Boutique.

Can’t get enough Pinterest inspiration? Check out past boards that caught our eye.

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April 15, 2014

First Track from Lana Del Rey’s Much-Anticipated Album Drops

The first official track off Lana Del Rey’s anxiously awaited album, Ultraviolence, has been released. “West Coast” has that velvety, brooding sound the crooner is known for, and it seems to be the perfect tune to heighten any and all anticipation of her forthcoming record. But there’s more: The new single surfaced along with a looped, black-and-white video of Del Rey spinning around on a beach with the same actor from her ”Born to Die” and “Blue Jeans” videos (a taste of what’s to come, perhaps?).

To say I’m counting the days until the full album drops, well – that would be an understatement. Just watch and listen to the video here to see what the hype is all about.

By Brianna Lapolla, Staff Writer

What has you buzzing this morning? Tweet us at @ruelala.

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April 15, 2014

Fashion Industry Shake-Up: Joe Zee Leaves ELLE, Joins Bobbi Brown at Yahoo

Yahoo is at it again. Barely a week after announcing Bobbi Brown as its new beauty editor in chief, the Internet giant has poached Joe Zee from ELLE.

Joe Zee Leaves ELLE

Image via extratv.com

Continue reading “Fashion Industry Shake-Up: Joe Zee Leaves ELLE, Joins Bobbi Brown at Yahoo” »


April 14, 2014

The Other Woman Sweepstakes: Win an Escape to The Cove Atlantis

If you haven’t noticed, we’re a bit (fine, very) obsessed with Fox’s new movie, The Other Woman. Right down to its dreamy Bahamian locale, The Cove Atlantis.

So much so, in fact, that we’ve replicated Carly, Kate, and Amber’s tropical escape. For you. To win.

The Cove Atlantis

Enter The Other Woman Sweepstakes to score a getaway to The Cove Atlantis in the Bahamas, including complimentary access to a luxe poolscape, the Aura Nightclub, and more. The best part? You can bring two of your favorite partners in crime – er, best friends.

Our Movie-Inspired Style: The Other Woman Boutique opens Monday, April 14, at 3PM ET. And be sure to catch the movie, premiering everywhere April 25.

By Sarah Stanley, Staff Writer

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Continue reading “The Other Woman Sweepstakes: Win an Escape to The Cove Atlantis” »


April 14, 2014

Which The Other Woman Character Are You?

The lawyer. The wife. The girl next door. In The Other Woman, Fox’s upcoming comedy, each character has a personality (and style) all her own. Which one are you most like? Follow our flowchart below to find out.

theotherwoman_flowchart[1]

Carly, Played by Cameron Diaz
You’re a sophisticated siren and the true definition of a modern businesswoman. In the office, you’re known for your collection of sharp suits the watercooler crowd can’t stop talking about. But when five o’clock hits, your friends can spot you in a LBD at the nearby cocktail lounge.

Amber, Played by Kate Upton
An all-American girl through and through, you have a sandal-and-denim collection that would make every Cali girl jealous. When headed out with your friends, you’re not afraid to throw on a deep V-neck – your carefree spirit exudes confidence no matter what you wear.

Kate, Played by Leslie Mann
Classic and put-together, A-line dresses, ballet flats, and cigarette pants fill your closet. You wouldn’t be caught dead leaving the house without a tube of lipstick and, when going out, you never say no to a martini (or three).

Our Movie-Inspired Style: The Other Woman Boutique opens Monday, April 14, at 3PM ET.

By Brianna Lapolla, Staff Writer

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April 14, 2014

For Movie Night, Cocktails, or Brunch: Use 1 Porcelain Bowl 3 Ways

Whether you’re on the couch catching up on Mad Men or hosting brunch for close friends, let one chic porcelain dish be the star of your laid-back day.

How to Use One Bowl in Three Ways

Movie Night
Hello, popcorn bowl. Make it gourmet with drizzled chocolate or mixed-in pretzels.

Cocktails
Hard lemonade or virgin punch, use this chic piece for ladling drinks.

Brunch
Choose a full flower, like sweet pea, then cut the stems short to create a centerpiece for your buffet.

Grab this does-it-all piece and more in our Sundays at Home: Brunch, Movies, & Cocktails Boutique on Sunday, April 13, at 11AM ET.

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April 13, 2014

How to Dress Like Mad Men (But Still Look 2014)

The final season of Mad Men premieres tonight. So let’s take a moment to wax rhapsodic about the series that’s been making waves since it first aired in July 2007. The emotional creative pitches. The smoking, the drinking, and the sex. And yes, the oh-so-dapper style of Don Draper and the whole Sterling Cooper crowd. The show may be in its final stretch, but the influence of its classic suiting? That’s not going away anytime soon. Here’s how to make that Mad Men–inspired look work for you.

How to Dress Like Don Draper

The Suit: Keep it dark. Charcoal, navy, or black if you’re going all out. Always pair with a crisp, white shirt. And add a sharply folded pocket square if you’re feeling extra dapper.

The Tie: Don’t get too trendy. Stick with classic diagonal stripes or a geometric pattern. Make the look fresh and current by picking a bold, punchy color.

The Shoes: This is where you can really put your own stamp on the ensemble. Keep your kicks classic with a twist. Leather oxfords with colored soles or laces. Derbies in high-shine patent leather.

Most importantly, remember – you can still be your own man. Pick up a hint of that Don Draper vibe, but don’t turn into a literal carbon copy.

Our Inspired by Mad Men: Dark Suits, Ties, & More Boutique opens Sunday, April 13, at 11AM ET.

By Chrissy Makkas, Staff Writer

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April 13, 2014