When it comes to redefining the face of his brand, there’s no stopping Marc Jacobs. Last season he handpicked a pack of unknowns, the year before he called upon Miley Cyrus. But this time around, even we were surprised by his selection. Marc announced today via Instagram that Cher (yes, that Cher) will be the face of his Fall/Winter 2015 campaign.
Of course there’s no denying the recent uptick in icon casting by fashion labels (Joan Didion for CÉLINE, Madonna for Versace, etc.), but this match-up takes the cake. Not only does it showcase an iconic new line, but also taps into one of the Marc’s earliest inspirations.“Other boys were out fascinated by other things. I was like, ‘No, I’d really much rather see what Cher’s wearing this week,” he says.
Cher may croon about turning back time, but if this ad is any indication, we don’t think she needs to.
By Leah Welcome, Staff Writer
Not a Member and like The Style Guide? You’ll love Rue La La. Join now.