The Birkin. The Kelly. The… Evelyne? That’s right, there’s another Hermès sister in town. Designed in 1978, the bag has been around for decades. But it wasn’t until recently that it began cropping up on style blogs and celebs’ shoulders. Read on for five must-know facts about our latest obsession.

Hermes Evelyne Bag

  1. Évelyne Bertrand, then the head of the Hermès riding department, was the inspiration behind the bag.
  2. Originally, the design was marketed as a carryall for equestrian accessories, but it has since been repositioned as a chic crossbody.
  3. The bag’s trademark H was purposely perforated to allow horse-grooming tools to dry.
  4. It has gone through three generational transformations:
    • Evelyne I: It was first created without an external pocket.
    • Evelyne II: Next time around, an outer pocket was added (hello, lipstick storage).
    • Evelyne III: Today’s version has the best of all worlds – the pocket and an adjustable canvas strap.
  5. Though the logo was originally intended to be worn facing in, it is almost always worn facing out.

Feeling fashionably informed? Get acquainted with the It bag herself in our Hermès: Featuring the Evelyne Bag Boutique, which opened Thursday, August 20, at 11AM ET.

By Kelly Hamilton, Blog Editor

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August 20, 2015

Forget Bravo. The first housewives made headlines in 1959, when LIFE magazine began documenting the first ladies of the Space Race. Intrigued? Us too. Between the history and the OMG-worthy fashion, we can’t stop watching ABC’s The Astronaut Wives Club.

The original Astronaut Wives posed around rocket, The TV Astronaut Wives in same pose

As the conservative style of the 1950s gave way to the looser designs of the swinging 1960s, so did the wives’ fashion. America took note as they pushed aside more structured, ladylike silhouettes for boxy shapes, standout patterns, and even… pants! With all eyes on them, it was important to stay as trendy as possible.

Created by former Gossip Girl costume designer Eric Daman, the ensembles on this show are as original as they are chic. Daman spent hours scouring Etsy and 1stdibs for original pieces. Further inspiration came in the form of old issues of Vogue, Better Homes and Gardens, and Betty Crocker cookbooks.

Love the look but don’t have time to hunt down vintage treasures? Our Retro Style Inspired by The Astronaut Wives Club Boutique opens Thursday, August 20at 11AM ET.

By Kasey Rowe, Assistant Fashion Editor

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August 20, 2015

Coco Chanel’s legendary vision forever redefined how women dress. And though her name is often used synonymously with femininity, many of her genius designs were actually sparked by menswear. Here’s a peek at some of Mademoiselle Chanel’s most memorable borrowed-from-the-boys looks.

Coco Chanel with piled-on pearl necklace

Styling with Jersey
Knowing it was inexpensive and figure-flattering, Coco purchased a surplus of jersey to use in her first collection. Until then, the fabric had only been used for men’s underwear – très scandalous!

Creating the Jacket
We can thank the staff at the Baron Pantz hotel in Austria for the classic Chanel jacket. Why? The elevator operator’s uniform jacket, with four pockets and braided trim, was the inspiration behind the now-famous 1954 design.

Reimagining Tweed
In the 1920s, Coco took up with the Duke of Westminster, one of the richest men in Britain. After raiding his closet, she was motivated to experiment with tweed, which turned into one of her signatures.

Inventing the Chain-Strap Bag
In 1929, tired of constantly holding her clutch, the on-the-go designer took note of the straps soldiers used to carry their bags. She then added thin metal chains to her own handbag and voilà! – the first Chanel purse was born.

Our Style Icon: Classic Looks Inspired by Coco Chanel Boutique opened Wednesday, August 19, at 11 AM ET.

By Elizabeth Burns, Assistant Fashion Editor

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August 19, 2015

Before Lady Gaga, there was Madonna. For 30 years, the songstress has reinvented herself in dramatic fashion. From risqué bridal gowns to matador-inspired looks, her chameleon-like transformations have established her as one of the most influential style icons of our time. Today we celebrate the original Queen of Pop on her 57th birthday with a look back at three of her best looks.

Madonna in bustier and white lace gloves

1. At the First MTV Music Awards in 1984
Singing “Like a Virgin,” Madonna dropped jaws when she crawled around on stage in this skimpy frock – undergarments fully exposed. Her stand accessory? A belt buckle reading “Boy Toy.”

Madonna with long ponytail and cone bra2. On Her Blonde Ambition World Tour in 1990
There may never be a (cone) bra as recognizable as this Jean Paul Gaultier creation. Though first seen on the runways in 1984, it wasn’t made famous until Madonna wore it in stadiums around the globe.

Madonna in glittery dress and fur shawl3. At the 63rd Annual Academy Awards in 1991
Imitation is the finest form of flattery, so we’re going to go out on a limb and say Madonna has a thing for Marilyn Monroe. Designed by Bob Mackie, her dress was paired with a standout date: Michael Jackson.

By Kasey Rowe, Assistant Fashion Editor

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August 16, 2015

Watching our favorite celebs trek through the airport has become almost as exciting as seeing them strut the red carpet. Why? Their getaway ensembles. Take note, then give it a try.

Celeb-Athleisure-KateOversized Sunnies
Paparazzi-ready shades are dark, so hiding tired lids from last night’s red-eye is a nonissue. Continue reading “Join the Jet Set: Airport Style Inspired by Celebs” »

August 10, 2015

It’s no secret mules are making a major comeback. After being spotted on nearly every fashion influencer last spring, they’ve officially shed their “grandma shoe” label. Here are three street-style-approved ways to wear them.

How to Style MulesWith Cropped Denim
Pair a chunky-heeled mule with dark, cropped skinny jeans for an effortlessly cool look. Feeling a little too dressy? Try light, distressed denim instead.

How to Style MulesWith a Midi Dress
Not sure how to take your mid-length dress from desk to dinner? Mules will do the trick. No outfit switch necessary.

How to Style MulesWith a Miniskirt
A shorter hemline will show off this style with ease. Try mules in black paired with a leather mini for the ultimate girls’-night look.

By Carolyn Bothwell, Staff Writer

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August 6, 2015

If you’re anything like us, then your favorite TV shows probably feature some serious style. Dying to incorporate the looks into your closet? Just pick a character below, and we’ll teach you how.

TV Characters' ClosetsFor the Modern Career Woman: Abby McCarthy
Whether she’s off to a school pickup or a book pitch, Abby is always put together. Her lineup includes an artillery of blazers, power pumps, and of course, her #GirlBoss Birkin. So grab your sleekest silhouettes and your investment bag, and start climbing the career ladder.

TV Characters' ClosetsFor the Preppy Socialite: Emily Thorne/Amanda Clarke
When there’s downtime from calculated retribution, Emily is always polished and ready for her next charity function. To walk in her vengeful shoes, choose classic shapes and stick with solid colors (besides the occasional floral print for truly special occasions).

TV Characters' ClosetsFor the Quirky Extrovert: Mindy Lahiri
After office hours, Mindy trades the white coat for even brighter options. Get her look by starting with graphic prints and bold colors, and don’t be afraid to mix and match. Finish it off with fun extras like chunky jewelry.

TV Characters' ClosetsFor the Urban Trendsetter: Zoe Hart
Like any city transplant in a small town, Zoe definitely sticks out. Channel her sleek and trendy style by choosing dark colors and going big in the accessory department. We’re talking oversized earrings, studded clutches, and vibrant pumps.

Now we just need a button on our remote to deliver us every item.

By Ashley Bell, Staff Writer

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August 5, 2015

Finding the just-right pair of jeans can do wonders for your backside. The secret? It’s all in the pockets.

Jean Pockets by ShapePlain Wide Pockets
Best for: The well-endowed
Why: Unembellished wide pockets that sit lower on your backside help to balance out a bootylicious rear. Avoid intricate stitching details and smaller pockets, since they can exaggerate size.

Jean Pockets by ShapeFlap Pockets
Best for: Flat-bottomed girls
Why: Detailed flap pockets (think: buttons, contrast stitching, or embroidery) give the illusion of a rounder backside. Those that taper to a point help emphasize the top half of your booty – a.k.a. where you need the most added volume.

Pocket-Shape_blog_3Close-Sitting Vertical Pockets
Best for: Wide behinds
Why: Midsized back pockets that sit closer together (and don’t splay diagonally outward) work well with the scale of wider behinds, drawing attention toward the middle of the rear and creating the illusion of a narrower backside.

It’s time to flaunt your best asset. Our Denim All-Stars: Shop the Labels You Love Boutique opened Tuesday, August 4, at 11AM ET.

By Brianna Lapolla, Staff Writer

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August 4, 2015

Ever fallen for a blouse that’s just slightly too flowy for your liking? Cue the half-tuck. A little less formal than the full-tuck, this simple style trick adds instant polish and gives the illusion of longer, leaner legs. Here’s how.


  1. Start with your top draped naturally over your jeans.
  2. Then, tuck in the front about an inch, letting the sides and back hang loose.
  3. Gently fluff some of the tucked material out over your waistband to achieve a relaxed, effortless look.
  4. Not feeling quite right? Play with the angle of your tuck, either pulling fabric back into the waistband or letting more hang out. Repeat until satisfied.

Ta-da! You just gave “business in the front, party in the back” a whole new meaning.

By Kim Watson, Staff Writer

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August 1, 2015

Ever wonder why some people are obsessed with red, while others can’t stop wearing blue? It could be based on their countries of origin. Read on for six colors and their meanings.

Color Meanings Chart

Now put your newfound knowledge to use and get hue happy. Our Spin the Color Wheel: Style in Every Shade Boutique opens Friday, July 31, at 3PM ET.

By Brianna Lapolla, Staff Writer

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July 31, 2015