Good news for fans of the cutest bow-wearing cartoon around: high fashion is about to take your favorite character to new heights. Designer Yohji Yamamoto has teamed up with Hello Kitty parent company Sanrio. The result of this unlikely collaboration? A line of clothing and accessories starring the kawaii (a.k.a. adorable) phenomenon.
Image via nymag.com
The new brand, dubbed Kitty’s, will feature items ranging from $72 to $330. The collection will launch with polo shirts, sweatshirts, and T-shirts, followed by accessories including backpacks, iPhone cases, and baseball caps. With Yohji’s avant-garde styling and Hello Kitty’s twee charm, we’re sure that this pairing will result in whimsical couture.
Not since the news that Hello Kitty isn’t an actual kitty has the franchise been rocked so hard. Whatever she is, we’ll welcome her Yamamotofication into our wardrobes with open arms.
By Kim Watson, Staff Writer
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