Every once in a while, we take a break from scoping out the Boutiques and tune in to fashion industry news. And after stumbling across this article on digital fashion trends sweeping the nation, I was reminded how much social media has changed the industry. Here’s my take on some of the trends – and what I think are the game-changers.
THE REINVENTION OF RUNWAY SHOWS
The Short Version: Fashion show coverage can only get better and more prominent, thanks to social media.
The Long Version: There are a precious few who have access to those coveted tents, but the growth of online media makes it easy for non-fashion-magazine editors to get a glimpse of the excitement. Oscar de la Renta let fans view his fashion show online (via Tumblr), while First Run Fashion streams videos of the shows. And, of course, with the simple technology of instant posting, tweeting, and blogging – websites like Style.com give you the buzzworthy photos of each runway look almost instantly.
SHOP FROM ANYWHERE (ONLINE)
The Short Version: Keep your eyes open and wallets handy whenever you’re online – or risk forgetting to buy that awesome blazer you spotted.
The Long Version: It’s hard to remember the days when you could see something you liked – but had no idea where to buy it. With the advent of inspiration websites like Pinterest and Polyvore, plus online magazines that are heavy handed on the fashion (I’m a huge fan of matchbook), it’s becoming easier and easier to purchase what you love in just a few clicks.