Learning to snowboard is more than just a balancing act. There’s that whole terminology thing, too. So to help you get your footing – or rather, wording – we complied a list of lingo you should know before hitting up the chairlift this season.


1. Biff
To crash or fall.

2. Jib
Using a snowboard to make stylish contact with a non-snow surface, like a rock.

3. Fakie
Riding a snowboard backwards.

4. Ollie
One of the first tricks you’ll learn as a snowboarder. It means to jump by using the tail of your board as a spring.

5. Nollie
The opposite of ollie-ing. Here, you use the nose of the snowboard to jump it off the ground and into the air.

6. Switch
To ride down the slope with your weaker foot at the front of the board.

7. Goofy
If you ride with your right foot leading, as opposed to your left foot, you ride “goofy.” (PS: Don’t take offense.)

8. Steezy
A slang term combining “style” and “ease.”

9. Pow
Short for “powder.” It’s fresh, untouched snow – and great for boarding.

10. Shreddin’ the Gnar
Riding the terrain. Basically, a cool way to say, “We’re going snowboarding.”

Our Oakley Boutique opens Wednesday, September 25, at 11AM ET.

By Brianna Lapolla, Staff Writer

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Continue reading “Snowboarding Lingo 101: How to Talk Like a Pro” »

September 25, 2013

Some call Barcelona, Spain, the other city that never sleeps – a summary I’d agree with, except for the existence of that snoozy afternoon thing they call siesta. But it’s still undeniable: this city has charge. The blur of Gaudí’s fairytale architecture. La Rambla’s hungry mile of churros and horchata and souvenirs. To arrive is to be swept away, gladly, for days. And nights. And days.

So let’s put things in motion, shall we? Starting with these five completely out-there facts.

Barcelona Continue reading “Travel Trivia: 5 Out-There Facts About Barcelona” »

August 28, 2013

We’ve all faked our way through a wine tasting or two. Sniffed the vino without really knowing what to look for. Swirled the liquid around because everyone else was doing it. But no more. Here’s how to enjoy your wine like a pro. (Or, at least, go through the motions more convincingly.)



Continue reading “Swirl, Smell, Sip, Repeat: How to Wine Like a Pro” »

August 21, 2013

Sure, Nantucket may be synonymous with seersucker, sailing, and, well, summertime – but don’t expect the good times to stop come September. From fishing tournaments and local festivals to a gathering of the world’s leading thinkers, we went ahead and started that autumn-in-Nantucket to-do list for you.


Continue reading “Rue Travel Guide: What to Do Come Fall in Nantucket” »

August 20, 2013

Here at Rue, we’re big on celebrations – especially when they have to do with our hometown, Boston. So on Thursday, August 8, we and over 3,000 Bostonians gathered at BostonFest at the Seaport World Trade Center to celebrate everything this city (and its best companies) has to offer.

On the evening’s agenda? Eating, drinking, and pictures of the event’s stylish attendees, which we promptly made into flip-books. Check out more of our pics here.


Do you enjoy celebrating like Rue Associates? Check out all of our openings on Rue La La Careers.

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August 12, 2013

Cooling off and breaking a sweat all at once. Impossible, right? Wrong. Introducing aqua cycling, the latest fitness fad to make a splash in the states.


Brought to us from overseas, aqua cycling consists of a 45-minute workout on a stationary bike submerged in water (a.k.a. a Hydrorider). Unlike typical spin bikes, there are no resistance knobs but rather rudders that turn as you pedal.

Continue reading “Fitness Friday: Giving Aqua Cycling a Spin” »

August 9, 2013

Miles upon miles of beach. Nightlife that gets a little, dare we say, naughty. This is Phuket (pronounced, before you embarrass yourself, poo-ket) – one of Thailand’s hottest resort spots and the latest destination on our growing bucket list.

Here, everything and anything you need to know about this must-go island told from the very best travel guide out there: an insider.

Phuket, Thailand

Continue reading “Memories of Phuket: An Insider’s Guide to Thailand’s Hot Spot” »

August 8, 2013


Confession: We’re pretty much obsessed with Boston, our hometown. And tomorrow, August 8, we’ll be celebrating our love for this great city at BostInno’s second annual BostonFest at the Seaport World Trade Center. Never heard of it? BostonFest is a celebration of life, work, and play, bringing together over 3,000 Bostonians and the best brands that call The Hub home. Want in? Get your tickets here, and then make sure to swing by our booth (from 5:30PM to 10:30PM) for some seriously stylish fun.

Want to learn more about BostInno and BostonFest 2013? Check out bostinno.streetwise.co or tweet us at @ruelala.

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August 7, 2013

Travel Hot Spot

This Costa Rican surf town? We’ve bucket-listed it. And Latitude 10 Resort, an intimate eco-destination, is prime means to checking it off. Here, Hans Pfister – recognized world expert in sustainable hospitality, and the resort’s president and co-owner – chats about why.

Rue La La: Santa Teresa is a hot destination right now. What sets it apart? 

Hans Pfister: It’s still a bit of the “wild” Costa Rica. The access is somewhat difficult. But at the same time, many celebrities have bought houses here or come to vacation. So it is an interesting mix of off-the-beaten-path backpacker destination with Hollywood Jetset. Simple restaurants next to high-end hotels. The beach is the town’s most amazing feature. All lush and green, with no development or houses visible when you’re there.

RLL: What was the town like ten years ago? 

Hans: It’s very similar. Perhaps less high-end places and more backpackers then. More surfers still camping on the beach. But the roads are still bad now. The elecctricity still goes out all the time. It’s maintained its backward charm – its special vibe.

RLL: Can you share a little-known fact about the town? 

Hans: Tom Brady and Gisele Bündchen live here a good part of the year. And there is a fairly big expat community of South Americans and Europeans living here, too. [Editor's note: The latter have turned Santa Teresa into a bustling hub for international cuisine. Hans recommends Koji, for what he calls "the best sushi in Costa Rica."]

RLL: From surf lessons to lively nightlife, Santa Teresa could keep us busy for days. (Actually, we’re not sure we’d ever leave.) Do you recommend anything in particular? 

Hans: Take a car along the coast to the north for incredible untouched beaches. Or day-trip up north for horseback riding along beaches and a sustainable farm. (We can arrange this all at the hotel.)

RLL: Speaking of the hotel, what makes Latitude 10 an eco-resort? 

Hans: Multiple things. The size makes a big difference, I’d say. We’re small – just five casitas (or “little bungalows”) that are all open-air. No need for A/C. Then, you can expect all-sustainable practices, as you would at the rest of the Cayuga properties in Costa Rica. Most importantly, though, is our commitment to a local staff and local ingredients for food. It’s truly a unique spot.

Ready to jet off now? Our Travel Hot Spot: Santa Teresa, Costa Rica Boutique opens Tuesday, June 25, at 11AM.

By Joanna Berliner, Editor 

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June 25, 2013

All the big cities have their summer music festivals, from Coachella to Lollapalooza. And now, New England has Boston Calling to call its own. Two days. Eighteen bands. And an array of laid-back festival looks.

Despite a day of serious downpours on Saturday, many forwent ponchos in favor of casual layers, broken-in denim or leather jackets, and summer maxi skirts. Here are six looks we loved.


By Julia Ivins, Staff Writer

Have a favorite festival style? Tell us in the comments below, or tweet us, of course: @ruelala.

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May 31, 2013