Cue the Confetti: It’s Time to Celebrate

Blow up the balloons and get that noisemaker ready because, believe it or not, it’s Little Rue’s first birthday. Hip. Hip. Hooray. Since I was lucky enough to sneak down to the studio and join in the festivities (cupcakes and all), I thought it was only fair to share some beyond adorable snapshots. For the Member who wants to recreate the scene at home, all that’s required is a trip down to the local party store for a tinsel curtain, balloons, birthday banners, and lots of confetti.

Little Rue is One: The Celebration Boutique opens today, September 20, at 11AM ET.

By Marissa Dubin, Staff Writer

Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.

Pin It

September 20, 2012

Spotlight On: Classic Toys

President Jimmy Carter declared Grandparents Day a national holiday back in 1978 – and we’ve been honoring Gram and Gramps annually ever since. This year, we’re toasting them with a slew of nostalgic, classic toys – a testament to the fact that sometimes, the simple stuff is best.

1. Made for little ones learning the basics, this wooden guitar will carry them from their first chord to the day they graduate to a Gibson. (Expect plenty of sing-alongs along the way.)

2. Nothing says classic like a set of blocks, and this one – emblazoned with numbers, letters, and sweet little objects – is meant to be passed down from generation to generation.

3. With chrome accents, a working steering column, and rubber wheels, this metal race car is pure nostalgia on wheels. Best of all? There’s no need to box it up once playing’s done. Unlike modern-day plastic cars, it’s ready – and eager – for front-and-center display.

Our Schylling Classic Toys Boutique opens Sunday, September 9, at 11AM ET.

By Joanna Berliner, Editor 

Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.

September 9, 2012

Toy Story: The Childhood Classics We Love

Forget the latest gizmos and gadgets, the charm and appeal of these childhood classics never go out of style. Simple, safe, and sustainable, these traditional wooden toys let a child’s imagination run wild. And not only are they eco-friendly, they have an heirloom quality that translates from generation to generation. (Hey, decorating that dollhouse still sounds like a good time to me).

Our PlanToys Sustainable Wood Boutique opens Thursday, August 23, at 11AM ET.

By Keriann Coffey, Associate Blog Editor

Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.

Pin It

August 23, 2012

Toy Story: The FAO Schwarz Legacy Continues

I am (somewhat unfortunately) not a kid anymore, but nothing brings out my inner child quite like the atmosphere of a toy store, and this spot is a legendary landmark for all things fun and games. As FAO Schwarz continues to celebrate its 150th anniversary, here’s a look at its colorful history – including a toy cameo in Tom Hanks’s “BIG.” Now, who wants to go play on the piano with me?

Our FAO Schwarz Kids’ Toys Boutique opens Tuesday, August 14, at 11AM ET.

By Melissa Mann, Staff Writer

Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now. 


August 14, 2012

Four Frocks and a Little Lady

It is, after all, the girl that makes the dress (and not the other way around). Whether your little lady opts for footballs over Barbie dolls, or coloring books over back issues of Vogue, there’s a frock out there that’s just her style.

The Fashionista
If she asks for ikat by name, and dismisses anything that doesn’t flatter her waist with a, “why even bother?” then trust us – this is your mini sophisticate’s dream dress.

The Girly Girl
The little lady who’s had the tea party down to a science since before she could even eat solids? This A-line frock will ensure her standing as hostess extraordinaire.

The Tomboy
If getting your tough gal out of her tee-ball uniform and into a dress means negotiations NATO-like in scale, try this printed shift – roomy, uncomplicated, and without a “girly” bow in sight.

The Free Spirit
With rounds of make-believe clocking in at full days, your little girl is happiest in her own little world – and this breezy frock fits right into it.

Our Kids’ Sunday Night Styleathon Boutique opens Sunday, July 29, at 8PM ET.

By Sarah Stanley, Staff Writer

Not a Member and like the (Style) Guide? You’ll love Rue La La. Join now.

Pin It

July 29, 2012

Come Sail Away: How to Make Paper Sailboats

Whether your all-American boys and girls prefer setting out on the sea in a sunfish or taking a leisurely stroll on the boardwalk, these easy-to-follow steps teach them how to make the adorable sailboats featured in our Little Rue Goes Sailing preview. Click here for instructions. Ahoy!

Our Little Rue Goes Sailing Boutique is now open.

By Marissa Dubin, Staff Writer 

Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.

Pin It

July 25, 2012

Who Says Playing with Food’s a Bad Thing?

While we generally advise against our little ones playing with their food, this time around we’re making a delicious exception. Perfect for rainy summer days (drumroll, please): the graham-cracker canvas. Here are five steps for getting your little Rembrandt or Rothko started:

1. Snap a graham cracker in half.
2. Layer it with frosting (there’s no need to be stingy).
3. Inspire their inner artist with a medley of bulk-bin candy (strawberry licorice, MIKE AND IKEs, Swedish Fish, M&M’S…).
4. Download the picture frames below and print them out.
5. Place their masterpiece in the frame, and voilà!

Download here

Have other ideas for kid-friendly projects? Tweet us @ruelala.

-By Marissa Dubin, Staff Writer 


Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.

Pin It

July 19, 2012

Just Splashing Around


With our past record of Today’s fixes including knee-buckling handbags, envy-inducing shoes, and chef-worthy cookware – this today’s particular Fix proved to be a splash-making departure from the rest.

So on a 90-degree day, our photographers ventured off location and staked out a sunny spot in a Rue associates’ parents’ backyard and let the good times roll.

- By Marissa Dubin, Staff Writer

 Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.

Pin It

July 4, 2012

The Denim Guide: JOE’S Jeans for Kids’ Adventures

We’re all about this denim guide on ELLE. So to spread the love to the little ones, we assembled our own summer version with the kids in mind.

Boys’ Rebel Enzo Straight Leg
These are made for chilly nights spent roasting marshmallows at the lake house.

Girls’ Red Jegging
Give it up for patriotic-colored denim – this pair makes a statement at block parties and family cookouts.
Continue reading “The Denim Guide: JOE’S Jeans for Kids’ Adventures” »

Pin It

May 31, 2012

Making Their Wildest Dreams Come True

We’re taking a cue from our animal-loving kids and decorating their bedroom with everything safari. To kick it off, here are the five roaring must-haves to jump-start a jungle-themed room makeover.

1. Monkey Wall Decals
For a barrel of fun, peel and stick these repositionable monkeys-swinging-on-vines decals to walls and ceiling (as seen above).

2. Green Rug
The best way to replicate the lush and overgrown jungle floor? An oh-so-soft shag rug.
Continue reading “Making Their Wildest Dreams Come True” »

Pin It

May 23, 2012