Your bag is packed for your summer getaway, and we’re willing to bet you have (several pairs of) sandals tucked inside. Look down. Are your toes ready for the trip? We chatted with Rue hair-&-makeup guru Rachael B., who gave us her recommendations for keeping our polish perfectly synced with our travel plans.

Vacation Nail Polish

Girls’ Weekend
Mentally preparing, er, packing for a bachelorette trip? Rachael encourages you to break out the metallic. “A steely silver is like a party on your toes, and rose gold is very hot right now.” Should you want something a little bolder, Rachael suggests swiping one of these colors across just the tips of your toes for a contrasted look.

Tropical Paradise
If Bora Bora is on your itinerary, we’re jealous. Seriously. Now grab a bright hue. “Anything that reminds you of tropical fruit is a go,” says Rachael, “like a pink-orange with a little shine, or a bright lemon yellow.”

Coastal Cruise
For those weekends in the Cape or those jaunts to Martha’s Vineyard, it’s all about the sherbet colors. “A light orange pairs well with a nautical blue-and-gold outfit,” notes Rachael, “and a soft, cashmere pink is a classic preppy neutral.”

Now grab your carry-on. All that’s left is to walk your fancy feet onto a beach (or boat dock, or bachelorette suite).

By Ashley Bell, Staff Writer

Ray Ban Sunglasses

Not a Member and like The Style Guide? You’ll love Rue La La. Join now.

May 14, 2015

Got a few (million) necklaces lying around? Put a fresh spin on your neckwear by layering a couple. To get you started, Rue Stylist Emma L. is dishing on her favorite insider tips.
Necklace Length Guide

When it comes to layering, Emma says, “It’s always best to go with no more than four lengths, and they should graduate from shortest to longest.” And don’t be afraid to mix metals or styles. Emma advocates pairing your silver and gold pieces (it’s not a no-no anymore), as well as combining chunky jewelry with delicate.

If you’re a one-necklace type of girl, then it’s all about wearing it with the right neckline. Emma explains, “I personally like a longer necklace with a higher-cut top – for instance, a crewneck or boat neck with at least an 18-inch chain.” Prefer something a little less buttoned-up? “More open options, like V-necks, can work with any necklace length,” says Emma.

Now head to your jewelry box and layer with abandon.

By Ashley Bell, Staff Writer

Not a Member and like The Style Guide? You’ll love Rue La La. Join now.

May 8, 2015


Rue La La is a leading online retailer seeking aspiring Louisville-area talent to wear our amazing designer clothes.

Previous experience in front of the camera is a plus, but not a must. Please dress simply – jeans and a tee will do.

Who: Women and men, ages 18+. For women, U.S. size 2 and a height of 5’9″ fit the sample sizes best. For men, U.S. suit 40R, waist 30″-32″ and a height of 6′-6’2″ fit the sample sizes best.

When: Friday, February 20, 9AM – 6PM

Where: Studio NuLu
1320 East Washington Street
Louisville, KY 40206

RSVP: Not required.

Can’t wait until February 20 to show us your look? Feel free to submit headshots or a portfolio:

January 1, 2015

THE RUE 365®


Pay $50 for a year of unlimited standard shipping. It’s a style no-brainer.

Unlimited SHIPPING

Once you’re in the program, unlimited standard shipping starts immediately. Currently in The Rue 30®? We’ll add however many days you have left onto your Rue 365.

Oversized items, expedited options, and orders shipped to Alaska and Hawaii do not qualify and will have additional charges as noted at checkout.


We’ll automatically renew your Rue 365 status every year. You can cancel your subscription at any time by contacting us via email at You can also switch the auto-renew option to “off” or check your status at any time by visiting “My Account.”

Questions? Your Concierge is here to help: 1-888-992-LALA (5252) or

Continue reading “The Rue 365” »

October 29, 2014

Looking for a luxurious vacation? How about a vacation packed with adventure? Whatever you’re seeking – it’s all right here. That’s the beauty of Freestyle Cruising® from Norwegian Cruise Line. Every ship in its modern fleet is thoughtfully designed from the anchor up, offering you the ability to do what you want, when you want. Check out the cruising styles below, pack a bag, and get ready for your best vacation ever.

Norwegian Cruise Line

The Luxe Traveler
Sail to: The turquoise waters of the Caribbean aboard Miami’s Ultimate Ship™, Norwegian Getaway.
Check out: The Haven by Norwegian®. With elegant villas and 24-hour butlers, it’s pure paradise.

The Cultured Traveler
Sail to: Bermuda, the Caribbean, or the Bahamas and Florida from New York City aboard Norwegian Breakaway.
Check out: Up to 29 dining experiences on board, including celebrity chef Geoffrey Zakarian’s renowned cuisine at Ocean Blue.

The Adventurous Traveler
Sail to: Four Hawaiian islands in seven days with overnight stays in Maui and Kauai aboard Norwegian’s Pride of America.
Check out: Kilauea – the most active volcano in the world – and the breathtaking Nā Pali coast from your balcony stateroom.

Can’t decide from all these amazing choices? No need to worry. The great thing about Freestyle Cruising® is that you can truly have it all. Visit to learn more.

Our High-Seas Style Presented by Norwegian Cruise Line Boutique opens Monday, October 6, at 11AM ET.

By Brianna Lapolla, Staff Writer

Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.

Continue reading “From Luxe to Adventurous: Choose Your Norwegian Cruise Line Personality” »

October 6, 2014

Our killer (think: 25,000 pairs) Semi-Annual Shoe Sale has returned, and we’re celebrating by giving you – yes, you – Credit to shop.

Shoe La La is Back, & You Could Win $500

Here’s the deal: Show us your shoes, and you’ll be entered to win Rue Credit.

What’s at stake? One Member will walk away with a $500 Credit, and five lucky runners-up will each win a $100 Credit.

How to enter: First, Instagram a photo of your shoes. Then, tag @ruelala and use the hashtag #ShoeLaLa so we can keep score.

Ready, set, snap away!

Don’t miss out on the latest style shots – follow us on Instagram.

Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.

Continue reading “#ShoeLaLa: Show Us Your Shoes. Win Credit to Shop (for Real).” »

June 25, 2014

If you haven’t noticed, we’re a bit (fine, very) obsessed with Fox’s new movie, The Other Woman. Right down to its dreamy Bahamian locale, The Cove Atlantis.

So much so, in fact, that we’ve replicated Carly, Kate, and Amber’s tropical escape. For you. To win.

The Cove Atlantis

Enter The Other Woman Sweepstakes to score a getaway to The Cove Atlantis in the Bahamas, including complimentary access to a luxe poolscape, the Aura Nightclub, and more. The best part? You can bring two of your favorite partners in crime – er, best friends.

Our Movie-Inspired Style: The Other Woman Boutique opens Monday, April 14, at 3PM ET. And be sure to catch the movie, premiering everywhere April 25.

By Sarah Stanley, Staff Writer

Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.

Continue reading “The Other Woman Sweepstakes: Win an Escape to The Cove Atlantis” »

April 14, 2014

As soon as the seasons change, so does my skincare regimen. Sure, I slather on the SPF-infused moisturizer year-round, but now that it’s spring, I’m looking to liven up my pale Northeast complexion – without any damaging rays of sun. Cue Clarins to the beauty rescue.

I spoke with one of the brand’s insiders, who gave me the scoop on its new Radiance-Plus Golden Glow Booster. Which, as it happens, is what super-chic celebrity stylist Sophie Pera uses to maintain her enviably bronzed complexion. I dare you to tell me you’re not preemptively obsessed after watching the video below.

Continue reading “Spring Is Here: Get Glowy (Sans Sun) with Clarins” »

April 9, 2014

Afraid you’ll miss out on your favorite brand, or worse, that your score will end up in someone else’s cart? Find out first when our Boutiques launch with our push notifications. (They’re like texts from us that lead to shopping.) We’ll get you going in five easy steps.

Push Notifications

Having trouble getting your push notifications? Follow steps 1 – 3 above, then turn “Allow Notifications” off and back on again.

If you don’t have iOS 8, please refer to these instructions.

February 27, 2014

Want to make sure you don’t miss your favorite Boutiques? Your inbox can help.


If you have a newer version of Gmail, you may have been receiving your Rue La La emails under your “Promotions” tab. And if you’re anything like us, that folder can get out of control before you’ve even had your first cup of coffee.

To make sure you get your daily dose of Rue, just follow our instructions above. Then let the style begin.

February 4, 2014