What do you mean, the terrible twos? Those are nowhere in sight – promise. Instead, we’re celebrating (hooray!) Little Rue’s second birthday. Complete with party outfits, décor, and, obviously, presents, we just had to share some of the adorable snapshots from the studio photo shoot. Celebrate with us, or recreate the scene for your own little one’s big day. Just don’t forget the cake.


Our Little Rue Is Two: The Celebration Boutique opens Thursday, September 19, at 11AM ET.

By Brianna Lapolla, Staff Writer

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September 19, 2013

Carrying your little one around the old-fashioned way can get pretty (err, extremely) tiring. Besides, how are you supposed to hold that latte and open the door if your hands are tied?

Good news. Your new best friend has arrived. With a supportive ergonomic design and endless – seriously – adjusting options, this collection of baby carriers frees your hands and keeps baby safe and close.

BLG-1676 Boutique Support Lillebaby

Continue reading “Look Ma, No Hands: The Baby Carrier for Busy Parents” »

August 18, 2013

Unfortunately, not every summer soiree includes an easy exit. Sometimes, you have to stick it out – rain, shine, or impossible humidity. So before you head to that next dinner party, take a few hot-summer cues from us.


For Men
It’s hot and muggy out, and you’re going to sweat. Wear a T-shirt, right? Wrong. The Art of Manliness implores you to choose a button-front or polo on sunny days before reaching for the tee. Even a long-sleeve button-front (made of natural fibers) will keep you cooler than a cotton-blend or polyester tee. Not to mention the versatility factor. You’ll seldom feel underdressed.

For occasions that call for a sport coat, wear light colors and fabrics (like white and linen). Heading to a patio or beach-front party? Roll up those pant cuffs and swap out oxfords for boat shoes.

For Women
We’ll admit it – women sweat, too. (Guys, deal with it). A few things to avoid when hitting the party circuit: cap sleeves, too-short shorts, doing your hair, and the color gray. Go with a billowy off-the-shoulder dress. You’ll stay cool while still showing a little skin. Since you’ll have to bring a bag for those touch-up essentials, make it a big, bright one that’s still slim enough to tuck under your arm.

For Kids
Shorts, tees, stripes, anchors. It’s hard to make them not look cute. Heading to a kid-friendly party? Make sure they’re comfortable – or you’re in for an early night. And don’t forget hats. Even if it’s not an outside event, they’ll probably end up in the yard anyway.

For Home
Not unlike your wardrobe, your summer bed requires cool cotton and linen fabrics for maximum comfort on humid nights. Satin and silk may sound appealing, but they’re not as breathable. Swap your heavy winter comforter for a lightweight duvet in a creamy white or nude hue.

Our Big. Rue. Sale. Boutique opens Wednesday, July 17, at 11AM.

By Julia Ivins, Staff Writer

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July 17, 2013

The warm weather has been here for a while, and it’s not cooling down anytime soon. Embrace the rising temps by spending as much time outside as humanly possible. From morning walks to park free-for-alls with the kids, these fashion-forward sneakers have everyone’s back (and feet) through it all.

BLG-1594 Boutique Support PUMA

Slip-on style and a flexible midsole? These sneaks can take on any terrain (even those rocky trails).

Enough traction to chase the kids around. Sturdy support for hitting the pavement. These elastic strap sneakers are easy to put on (or take off) in a snap.

The most kid-friendly sneaker in the game. This lightweight, non-slip pair comes complete with Velcro straps. Plus, the non-marking sole means no scuffs. Period.

Our PUMA Women, PUMA Men, & PUMA Kids Boutiques open Sunday, July 14, at 11AM.

By Brianna Lapolla, Staff Writer

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July 14, 2013

It’s always something of miracle when new parents are lucky enough to share (in hushed, grateful tones) that their baby is a “good sleeper.” You know, they’re those happy babies whose well-rested parents have hobbies and active social lives.

Can you imagine? (You’re tired, so we’ll answer for you: no.)

The key to joining the ranks of the refreshed, it seems, lies in a teddy bear. One with enough features to rival the latest turnout from Apple. Enter: The Original Slumber Bear. What separates this bear from the sleuth (which is apparently what you call a group of bears)? Read on to find out.


1. Invented by a doctor – so you know it’s legit – this bear contains an actual intrauterine recording that helps recreate the experience of being in the womb and lulls baby to sleep within minutes. Consider fussy newborns fussy no more.

2. If baby cries or jostles the bear, sound and motion sensors reactivate the recording to renew that sense of calm. No midnight sprints to the crib, vocal warmups, or made-up lullaby lyrics necessary.

3. The audio box with that calming recording? It’s removable. Hook and loop straps make it easy to attach to crib rails, strollers, car seats (if strapping baby in and driving around the block is a pre-nap ritual), and more.

4. Like other teddy bears, this one’s made for nuzzling. The soft Silkie it comes wrapped in calls for a lot of cuddle time. But the Silkie also serves as a bonding tool – if Mom keeps the blanket close and transfers her scent to it, baby has another reason to never let go.

Our Prince Lionheart Boutique opens Monday, July 8, at 11AM ET.

By Chrissy Makkas, Staff Writer

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July 8, 2013

Fact: Nautical décor is always in. Especially in the summertime. And even more so when the kids are involved. (Seriously, is there anything cuter?) Bring all their pirate-treasure-hunting dreams to life with these three easy swaps.

BLG-1562 Boutique Support Curated Nautical Kids Room

1. Add sailboat and anchor wall hooks around the room for an instant dose of seafaring style.

2. Replace a plain carpet with a crab or anchor motif area rug.

3. Convert the kids’ beds into boats fit for the high seas. How? With this ship-shaped bed, of course.

Our Sail Away: Kids’ Nautical Bedroom Décor Boutique opens Sunday, June 30, at 11AM ET.

By Brianna Lapolla, Staff Writer

Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.

June 30, 2013

Parents’ lives are super busy, and having to tote the tot around everywhere isn’t always conducive to making crazy schedules easier. But thanks to this collection of ergonomic carriers, your baby can come along for the ride in complete comfort. What makes this gear different from the rest, you ask? Read on for a breakdown.


1. It’s comfortable for parents.
The padded shoulder straps and waist belt evenly distribute the baby’s weight between your shoulders and hips. No stiff back here.

2. It promotes a natural sitting position.
Aligning with the recommended carry position from the International Hip Dysplasia Institute, the carrier cradles your baby just the way you do.

3. There are multiple carry positions.
Choose how you carry the little one: on the front, back, or side. Because changing it up is a good thing.

4. Baby can come along for the ride from day one.
The carrier is good straight from newborn (with Infant Insert) to toddler (up to 45 pounds). If only they made one for adults.

Our Ergobaby Boutique opens Monday, June 17, at 11AM ET.

By Brianna Lapolla, Staff Writer

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June 17, 2013

The moment the kids have been waiting for all year has finally arrived: the very first day of summer vacation. Begin the season on the right foot by stocking the backyard with plenty of playthings to keep them outside. Whether they’re relaxing – er, splashing – by the pool with you, jumping on a trampoline, or digging in the sandbox (or on the beach), everything they need for the best summer ever is right here. Just don’t forget the sunscreen.

BLG-1488 Boutique Support-Curated School's Out

Our Goodbye, Homework. Hello, Playtime: Backyard Toys Boutique opens Sunday, May 26, at 11AM ET.

By Brianna Lapolla, Staff Writer

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May 26, 2013

Before you head off for a weekend by the lake, look to these three water accessories sure to keep the whole family engaged.

Summer Activities

The only thing better than getting the whole family around the dinner table? Catching up around this lounge float.

Waterskiing and wakeboarding are fun, but they do take some skill. So for an activity the whole family (read: the uncoordinated) can enjoy, try tubing.

Owning a speedboat is great – but sometimes it’s nice to take a slow kayak and enjoy your surroundings. The best part? Little ones won’t need a license to steer their own.

Our RAVE Sports: Water Slides, Kayaks, & More Boutique opened Friday, May 17, at 11AM ET.

By Keriann Coffey, Associate Blog Editor

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May 17, 2013

Moms are always juggling what seems like a million things at once: pacifiers, bottles, blankets, and (of course) the baby. In an effort to keep everything stylish and under control, Petunia Pickle Bottom set out to reinvent the unimaginative diaper bag. Behold: the Boxy Backpack – otherwise known as the fashionable carryall-turned-lifesaver for mommyhood.

BLG-1442 Boutique Support Petunia Pickle Bottom

Our Petunia Pickle Bottom Diaper Bags & Accessories Boutique opens Sunday, May 5, at 11AM ET.

By Brianna Lapolla, Staff Writer

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May 5, 2013