Grab Your Phone & Take an Hermès Tie Break

To all of you out there who dream in orange boxes, whose hearts go thud-thud with the sight of that signature H, lend me your ear: There’s an app for that. For men and women alike, it’s deliciously fun to play with. Introducing Tie Break, Hermès’s recently launched smartphone app designed “to help you take a break from the harsh realities of office, airport, or public transport…or even a dull date” with “a random dose of Hermès.” Tie break

Image via Tie Break

In essence, it’s a quippy little exercise in Hermès tie knowledge-building, made fun through GIFs, games, and comics. Each time you open the app, a new one of these “surprises” will be waiting for you. Use it as a way to wean off of 2048 and CandyCrush, or to read up on the differences between Hermès’s collection of luxe silk neckties – so you can make an educated decision on your next purchase. Download the Tie Break app here. P.S. Be patient with the download. It’s far more turtle than hare. But we all know who wins that race. By Joanna Berliner, Editor 

Have an app you love? Tweet us at @ruelala to share.

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August 11, 2014