Try Your Luck: Introducing the FENDI-ing Machine

The clever crew at FENDI just struck pure genius. With a great play on words and an even better take on “fast fashion,” the luxe fashion house has coined the very first “FENDI-ing Machine.”

So it’s not actually a machine, but rather a trendy pop-up store located right in the heart of NYC’s fashion hub, SoHo. However, customers can run in and snag a 2Jours or baguette from shelves that resemble large vending machines, complete with keypad and all. They’ll also be greeted with game-room window displays upon arrival, such as a claw-like machine clutching the coveted Buggie bag. The Karl Lagerfeld–inspired version of this Furby-looking bag is rumored to have a wait list 600 people deep (proof that it’s in high demand).

Now, I’ve never had much luck with arcade games. But when they involve this season’s most talked-about accessory? I’m willing to give them a second try.

By Mairead McGonagle, Staff Writer

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July 17, 2014