Define Normal? Normcore Trend Turns Fashion on Its Head

For years, the most talked-about trends were thought to be unique, unexpected, and exciting. Then, just when we were getting the hang of things, normcore happened. Lost? Let’s take a closer look at the style so average, it’s edgy.

Normcore Trend Turns Fashion on Its Head

The term, a hybrid of “normal” and “hardcore,” means normal to the nth degree. Basically, it’s a style shift back to basics as outward expression of the ordinary. Used in a sentence (or tweet): “I just scored some serious Birkenstock sandals. #normcore.”

Get it? Now, you’ll need dad jeans – that’s what the kids are wearing these days. And any sort of offbeat athletic clothing or a vintage graphic tee. Before you know it, you’ll be rocking normcore with the best of them. Or, perhaps, like the rest of them? Still a little unclear.

By Jillian Hudon, Staff Writer

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July 3, 2014