Newsflash: Soon You Can Wear SPANX® in Public

Nope, don’t step out in your shapewear just yet. SPANX® just announced that it’ll be moving on to bigger and skinnier things: jeans. Sara Blakely, the brains behind the billion-dollar operation, reported to WWD that the denim line will launch in July. Styles will feature slimming details such as a wide waistband, side zippers, and five pockets. But don’t worry, whether you’re a boot-cut or boyfriend-jeans fan, the $148 pairs are said to be available in every silhouette you can think of.

Does this mean I can ditch the Jillian Michaels DVD for good? Probably not. But let’s just say I’ll be snagging a pair of these just so I can call them my actually skinny skinny jeans. (Watch out, Bieber.)

By Mairead McGonagle, Staff Writer

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June 12, 2014