All in the Family: Ferragamo’s Latest Campaign Stars A-List Offspring

Salvatore Ferragamo’s latest campaign? It’s all about the Fiamma, a handbag named after the designer’s late daughter. The short film and interview series highlight the February release of the carryall with VIP names like Poitier, Ruspoli, and Hemingway. To say this ensemble of Hollywood, art-world, and actual royalty is inspiring is a total understatement.

Salvatore Ferragamo Fiamma handbag campaign

 Image via ELLE

Breaking the mold of the typical model shot, the new campaign for the Italian luxury label cast A-list offspring who are elegant, successful, and above all unexpected. My personal favorite? Mother-daughter team Mariel Hemingway (author and Oscar-nominated actress) and Langley Fox (graphite, ink, and watercolor artist), pictured above.

You can bet I’ll have these films on repeat. Bravo, Ferragamo.

Read a breakdown of the cast on Fashionista.

By Emily Ketterer, Staff Writer

What do you think about Ferragamo’s campaign? Tweet us at @ruelala to share.

Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.

May 9, 2014