How to Finally Start Wearing the Right Bra Size

Just like next season’s True Detective, the bra – that girlhood rite of passage – is no stranger to myth. At this point in life, however, I can proudly bust a couple of them. No, you do not need to wear your bra at night. And that white push-up you put on under white tees? We can see it. Plain as day.

But what about fit? According  to INTIMACY founder Susan Nethero (whom Oprah calls “The Bra Whisperer”) and her slew of nationwide Bra Fit experts, the myth here is easy: We’re not all 34Bs. Or 36Cs. Or any other number-letter combination that seems to fly off the shelves. There are over 90 bra sizes out there, from A through K. And those INTIMACY experts? They know just which one you are.

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Here’s how it works:

First, find an INTIMACY store near you – from Atlanta to Boston to Scottsdale.

Pop online to book a complimentary Bra Fit Styling Session. Or just head to a store and check it out (reservations aren’t required).

Let your Bra Fit stylist find you the just-right bra. Each INTIMACY expert has passed the industry’s most thorough training program, giving her the expertise to choose the lingerie for your specific style and needs.

Now, don’t look back. Our Intimacy: Redeem In-Store Boutique is now open.

By Joanna Berliner, Editor 

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April 22, 2014