One-Piece Wonder: J.Crew Brings an Archived Swimsuit Back for a Fan

How many times have you tried to buy a replacement pair of perfectly fitting ballet flats or boyfriend jeans only to find they’re no longer available? Not just temporarily out of stock. Gone. For. Good. So was the case for New York Magazine: The Cut writer Jenni Avins and her beloved scoop-back swimsuit from J.Crew. That is, until she wrote an open letter to the brand’s creative director, Jenna Lyons, and Lyons responded – in a big way.

J.Crew Brings Back an Archived Swimsuit
                                                                                                              Image via ABC News

In her August 2013 letter to Lyons, Avins waxed rhapsodic about the “clean, open-backed one-pieces” she loved and lamented the lesser-quality knockoffs she wore in their wake. Fast-forward and the suit, looking modern and marvelous, now stars in a full-spread ad in the magazine’s print edition. Occupying the adjacent page is a scrawled note from Lyons letting Avins know that her request had been received – and realized. The moral of the story? Ask and you shall receive. Or, at the very least, it pays to have friends in high places.

Visit New York Magazine: The Cut to read the whole story.

By Lindsay Lambert, Editor

What item would you love to see brought back? Tweet us at @ruelala to share.

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April 9, 2014