Introducing EE Cream: Because Skincare Needed More Letters
Okay, let’s run through this quickly. First, there was this thing called cream. It existed alone, in all its noncomedogenic glory, and hey, it did the job. Then the skincare world alphabetized – via Asia – and in came cult favorites BB cream, CC cream, and, alas, DD cream. With no sign of stopping. (Flashback to first-grade cursive.)
The newest letter pairing – EE cream – stands for “extra exfoliation” and is set to hit the market under the guise of Previse Skincare’s EE MarineGranules this March. It’s apparently a “botanical-based marine mousse” packed with bamboo stem powder and other ingredients our lowly creams never would have dreamed of.
If anyone wants to get ahead on the creation of ZZ (“zero zits”) cream, ping me – we should start sourcing intergalactic ingredients now.
By Joanna Berliner, Editor
What’s next? Tweet us at @ruelala and share your thoughts.
Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.