After chatting with Dallas Shaw, I’m officially jealous. This woman has done what we all want to do: she’s taken sheer talent and passion and (literally) turned it into a career – oh, and she also owns the company. From watercolor fashion illustrations for coveted names like Chanel and Ralph Lauren (she even does “save the dates”) to personalized styling services, there are few things this fashionable Delaware-based wonder woman doesn’t dabble in. So it’s no wonder her Boutique’s turned out much like her: elegant and current, but spiked with artistic allure.
1. Tell us about the Boutique you curated. What are your favorite pieces?
This Boutique is exactly what you’d expect from me: a bit of casual boho and a bit of glam. I chose only pieces that I would wear (and I’m notoriously very picky) and the end result is very “me.” I have so many faves from this boutique. There is a Doo.Ri turtleneck dress with a tulip hem that I think would be amazing paired with black tights and booties for winter. The colorblocked Casadei bootie is perfect for everyday wear. And there’s an amazing Matthew Williamson vest. I’m usually not a vest girl, but this time, I’m in – going to wear mine over maxi dresses.
2. You seem to be a jack-of-all-trades when it comes to fashion – how did you get started?
I already had a job at the Disney Design Group when I decided I wanted to work in the fashion industry. I didn’t have any contacts and really didn’t know how to make that happen – but I loved everything about the fashion industry so I used the talent I already had and started my own business. Now I work with just about everyone in fashion, so I’m really proud that it all worked out in my favor. It took a lot of hard work and very long hours, and I have always had an amazing amount of support from creatives online, so that helped kick-start my career for sure. I am lucky that people enjoyed both the work and my personal taste.
3. What has been your favorite client or project to date?
I don’t have one favorite – they are all favorites at this point. Every project is more fun than the next and because it’s my own business, I can pick and choose which projects to work on. I wasn’t always able to do this, but now I make sure that every client that I take on is a great fit and really fun for me. I am very fortunate that I get to be doing what I do every day and I am constantly redesigning my role so that it always stays new and exciting.
4. You have seriously enviable personal style – what are your tips for perfecting a signature look?
Thank you so much. I know there are a lot of rules out there, but I believe that if you really want to perfect your own “signature look,” you have to be true to yourself and wear things you really love and feel good in (not just things magazines are telling you to buy). If you are doing that, then you can begin to own your own look – very naturally.
5. Where do you find inspiration for your illustrations?
Everywhere in the style industry – fashion shows, beauty products, magazines, Pinterest … you name it.
6. What is your favorite trend you’re seeing for fall/winter?
If you have been following my Instagram and Twitter, you probably already know this, but I am so excited about all of the camo pants I am seeing in stores. I wore a pair last week to an event and it was so much fun to mix with a girly top. And comfy too.
Our Fashion, Bauble, & Shoe Picks by Dallas Shaw Boutique opens Friday, October 19, at 11AM ET.
By Abigail Kuzia, Editor
Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.