In Good Fashion: Warby Parker & Pencils of Promise
Image via Warby Parker
Say hello to your new favorite pair of shades. Ever-cool eyewear purveyor Warby Parker (yep – the brand behind those ultra-hip specs that are priced amazingly low) has teamed up with non-profit Pencils for Promise to make a difference in the lives of kids in developing countries, by way of – you guessed it – super-chic sunnies.
Pencils of Promise (PoP) started with, literally, a pencil. After handing one to a small boy who was begging on the streets of India – and watching as “a wave of possibility washed over him” – founder Adam Braun spent the next five years backpacking through more than 50 countries, giving kids pens and pencils along the way. Such a small thing, he realized, opened doors of opportunity and promise for little ones who may have never had such a thing. Recognizing a need for educational involvement by way of non-profits, PoP was founded in October 2008 with the aim of building just one school in a developing country. Since then? They’ve built 50.
Now, back to the sunglasses. They come in graphite and honey (inspired by a classic pencil, of course), and $30 of each purchase goes straight to PoP.
So many futures, looking so bright…(you know how the rest goes).