In Good Fashion: Warby Parker & Pencils of Promise


Image via Warby Parker

Say hello to your new favorite pair of shades. Ever-cool eyewear purveyor Warby Parker (yep – the brand behind those ultra-hip specs that are priced amazingly low) has teamed up with non-profit Pencils for Promise to make a difference in the lives of kids in developing countries, by way of – you guessed it – super-chic sunnies.

Pencils of Promise (PoP) started with, literally, a pencil. After handing one to a small boy who was begging on the streets of India – and watching as “a wave of possibility washed over him” –  founder Adam Braun spent the next five years backpacking through more than 50 countries, giving kids pens and pencils along the way. Such a small thing, he realized, opened doors of opportunity and promise for little ones who may have never had such a thing. Recognizing a need for educational involvement by way of non-profits, PoP was founded in October 2008 with the aim of building just one school in a developing country. Since then? They’ve built 50.

Now, back to the sunglasses. They come in graphite and honey (inspired by a classic pencil, of course), and $30 of each purchase goes straight to PoP.

So many futures, looking so bright…(you know how the rest goes).

By Sarah Stanley, Staff Writer

For more on stylish acts of charity, check our In Good Fashion column, every Thursday.

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October 11, 2012