In Good Fashion: Breast Cancer Awareness Month

October is National Breast Cancer Awareness Month, and it’s no secret that the fashion world has long played a prominent role in fighting this all-too-prevalent disease. Below is a round-up of trèfashionable accessories, apparel, and more, all opportunities in themselves to support breast cancer research by way of style.

1) Chan Luu – our wrist party go-to – has designed a special line of bracelets to support Breastcancer.org‘s Think Pink, Live Green initiative (it receives 50% of the bracelets’ proceeds).

2) Putting their unparalleled kitchen prowess to even greater use, KitchenAid’s Cook for the Cure® program hosts culinary-based fundraisers, auctions, and events (not to mention offers a line of pink kitchen products), all in the name of breast cancer research. In the past ten years, it has raised over $8 million for the Susan G. Komen for the Cure.

3) That coveted polo pony just so happens to be more than a status symbol. 10% of all purchases from Ralph Lauren’s Pink Pony line go to the Pink Pony Fund of the Polo Ralph Lauren Foundation (in the name of cancer care and prevention).

4) With its origins in the women’s soccer world, PUMA’s Project Pink fights breast cancer by way of a little friendly competition. Girls can nominate their favorite breast cancer charity online, and the winning charity receives 100% of proceeds from the Project Pink shop (packed with sporty pink tops, shorts, shoes, and more).

5) Back to the wrist party: Swarovski CRYSTALLIZED™’s Entwined Glamour Bracelet is about as irresistible as is what it stands for (proceeds go to the American Breast Cancer Foundation).

6) Available in packs of six, these whimsical hair ties aren’t just a much-welcome change-up to those plain black rubber bands; 20% of each pack purchased goes to The Breast Cancer Research Foundation. (PS – we’ve been known to wear these as bracelets, too.)

By Sarah Stanley, Staff Writer

For more on stylish acts of charity, check our In Good Fashion column, every Thursday.

Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.

Pin It

October 4, 2012