Through the (Camera) Lens

While perusing The Cut (one of my favorite fashion blogs), I came across this fascinating article by Amy Odell that gives advice on how to increase your photo potential at Fashion Week. Amy herself was made-over as part of a journalistic experiment to see if she would get more attention if she was styled a certain way. It turns out, she absolutely did:

On the fifth day of New York Fashion Week, after a lot of careful research and planning, Team Cut turned me into a piece of street style bait with some very deliberate styling. The outfit worked, and over the following days my picture appeared on Marie Claire, StyleList, and Citizen Couture, among other sites. I have yet to find photos of myself from the other seven days I went to fashion shows in street style blog posts. But at least I mattered for a day, kind of! 

As someone who literally reads fashion blogs for a living, I can tell you that her advice is spot on. If you are lucky enough to go to Fashion Week, follow Amy’s advice on how to become a street style sensation:

More is more
Pile on accessories, layers, outerwear – whatever you can find.

Rock an iconic label
Being decked in a well-recognized piece is key – but don’t overdo it.

Brighten your pout
A statement lipstick makes you look very busy and important.

By Veronica Vandoloski, Social Media Guru

What are your street style secrets? Share it in the comments below or tweet us @ruelala.

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August 22, 2012


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