In Good Fashion: Gucci & UNICEF

In true Gucci form, not a detail was spared in crafting, yet again, the “It” bag. What exactly makes this one so lust worthy (aside from the fact that it’s, well, Gucci)? With every purchase, education becomes just that much more possible for underprivileged children in Asia.

The GG Flag Collection was launched in honor of UNICEF’s “Schools for Asia” initiative. The program delivers education to those who can’t access it due to their gender, ethnicity, disability, poverty, and so on, in countries including China, India, Mongolia, and Nepal.

Stamped with an American flag-inspired double-G (UK, Italian, German, and Russian iterations are available, too), this downtown twist on uptown’s go-to arm candy and apparel is perfectly irresistible (and also brings to mind this amazing segment of handbag history).

Kicking off the partnership with a $350,000 donation – and 25% of the line’s proceeds will continue to support the cause – Gucci’s commitment is not only major, but also ongoing, which means a lasting improvement in the lives of children who could really use it. Talk about zero buyer’s remorse.

By Sarah Stanley, Staff Writer

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August 2, 2012