Little Rue: A Big Thank You

With help from our Members, we helped four charities that we’re really passionate about:

Room to Read


The Alliance for a Healthier Generation

First Book
With the net profits from the first month of Little Rue, we donated about $75,000.00 – divvying up the proceeds based on the votes of over 10,000 Rue Members. We checked in with Richard Tate, the VP of Communications & Marketing at HopeLab for his take on the experience.

“Our work is about tapping into the power and appeal of technology to make positive change for kids. We also believe that doing good can be fun and rewarding. So Little Rue Gives was a great project for us, and we appreciate the support of everyone who participated – thanks, Little Rue!”

Thanks again to our Members and your (very big) hearts.

October 24, 2011