You’ve Got Mail: Best NYFW Invites

You’ve Got Mail: Best NYFW Invites

It’s sh-sh-showtime, folks! For the Spring 2012 fashion shows, that is. New York Fashion Week kicks off Thursday and, along with the killer collections comes some equally killer invitations. Take, for instance, the invite sent by menswear label Bespoken, with the brand’s name emblazoned on the outer sleeve of an old-school floppy disc and the show deets – date, time, venue – printed on the disc itself in sparkly silver letters. Clever!

Cynthia Rowley, meanwhile, was inspired by precious metals, so it’s only fitting that the e-vite to her Lincoln Center show boasts engraved gold bullion bars (gold being a primary color in the collection). Doo-Ri Chung’s Spring 2012 inspiration was “the narrative of pen on paper with a hint of Aubrey Beardsley,” and her invitation reflects this via a lovely pen-and-ink floral illustration.

Project Runway winner Gretchen Jones is playing on her bad girl persona with an invite made to look like a subpoena from the State of New York (on charges of stealing the outcome of Season 8, perhaps?). hexa by kuho also went the government documentation route by way of an invite-cum-passport to announce its new collection (based on the minimalism of the Russian Imperialist aesthetic), complete with far-flung immigration stamps and a crocodile-embossed white vinyl cover emblazoned with an official-looking military medal.

Honor designer Giovanna Randall devised an invite that looks like an abstract floor plan of a house (“Part of my inspiration was furniture and becoming one’s stuff,” she explains), and Irina Shabayeva paid homage to Robert Palmer’s iconic beauties with their slicked-back hair and bright red lips – on the invite for her “Addicted to Love” show.

But the coolest invite I received came from DKNY. On the front is a photo of a New York crosswalk sign with a DKNY bulletin board in the background. Inside, there’s a shot of yellow taxis in motion beneath which is a silhouetted hologram of a girl, who appears to walk across the street as the cover opens. As with all great invites, it makes me excited to see what the designer has planned for the runway.

Lauren David Peden writes for Rue La La as a Contributing Editor.

September 9, 2011