RUE LA LA LEAD STYLIST PARTICIPATES IN A BOLDFACERS POP-UP STORE AT THE W HOTEL, BOSTON
We’re not always psyched when things “pop up” on our to-do list out of nowhere, but this stylish surprise was one we weren’t opposed to clearing our schedules for. On Thursday, January 27, Boldfacers hosted a Stylemakers pop-up store at the W Hotel in Boston. Imagine a room full of racks, each bursting with clothes from sixteen of Boston’s most fashionable tastemakers (most with tags still on, we must add). The experience was like raiding the closets of some of our favorite local style icons, and we walked out with our hands (and bags) full of amazing finds (our style writer scored everything from a vintage cocktail ring to a flowy bohemian dress).
We found Lauren, Rue La La lead stylist, busy helping shoppers try on selections from her rack. One woman reached for a dress and told us how much she loved shopping on Rue La La (so much so that she bought the dress from Lauren without even trying it on). But before she walked away, we overheard Lauren giving her tips on how to style it – “that dress looks perfect with a thin belt or worn as a long top with pants.”
Some of Lauren’s favorite brands she was offering up: Pringle, Ben Sherman, plenty by Tracy Reese, and Diesel – to name a few. “I tried to choose things that people would find relevant. Some trends that I’m loving right now are wide-leg jeans, patterns, velvet, ruffles, oversized tops, and flowy dresses.” And it was clear she made some great choices, because people couldn’t get enough. “I was surprised by how quickly the dresses went – I had fun helping women try on clothes and accessories and talk them through how to best wear each item.”
But her favorite part of the night? “The fact that my fellow Rue stylists and photographers came out to support me! To me, that was the best part.”