Fashion 26: The Grand Opening

RUE LA LA ROLLS OUT THE PINK CARPET

Fashion 26

We were thrilled to be front and center at the launch party for the opening of Fashion 26 – A Wyndham Hotel this past Monday. We rolled out our own take on the red carpet (pink, of course), where guests mingled with Rue La La models who were set loose with iPads for party guests to get a sneak peek at our new app (check out Fashion 26 – A Wyndham Hotel on Facebook for more pictures!).

The location is well-suited: At the heart of the fashion district in New York City, it lies steps away from the Fashion Institute of Technology. The location is a tip-off to its décor – threads of inspiration from the garment-making industry are woven into every impressive detail to chic effect.

The uber hip design is by Glen & Company (their recent portfolio includes a restaurant for chef Mario Batali, 57 Restaurant and Bar in Tokyo, and the renovation of the Edison Ballroom). Designer Glen Coben focused on emphasizing the personality of the hotel and the story about the location and the experience of the guest – all centered around a tradition and philosophy of style, innovation, and value. Not to mention cutting-edge luxury and delicious details like wall art straight from F.I.T. students.

The hotel is also home to RARE Bar & Grill – an immersive experience with a stylish take on burger making. The rooftop opening is anticipated mid-June, and with Empire State Building views, cooling summer breezes, and juicy burgers, it’s a no-brainer when deciding where to eat (and another reason to start packing your bags).

Contemplating a stay? We know we are.

Our Fashion 26 – A Wyndham Hotel, NYC Boutique opens Tuesday, May 25 at 11AM ET.

May 23, 2010