Fashion for Haiti

BY STEVEN KOLB, CFDA EXECUTIVE DIRECTOR

When stylemakers band together to support a cause, you know it’s going to make a stir. Galvanizing support from entertainment and fashion industry heavies like Beyoncé, Tory Burch, Ralph Lauren, Vera Wang, and others, Fashion for Haiti is committed to bringing immediate relief to the people of Haiti and helping the country rebuild. And it doesn’t hurt that they’ve created a bold, stylish T-shirt in the process. Steven Kolb sheds some light.

Human tragedy of the magnitude the Haitian people are experiencing can not be ignored. The fashion industry has always been charitable, and it is important that our industry have a collective response to show unity and raise as much money as possible with our collective efforts.

The Inspiration
We asked Peter Arnell to design the shirt because we worked with him after 9/11 on a Fashion for America shirt that raised $2 million. The graphic we chose is bold and colorful, and the words “hope, help, heal” are a direct message to Haiti.

The Cause
When President Obama brought Presidents Clinton and Bush together to announce the Clinton Bush Haiti Fund, we knew immediately we would support their effort. The money raised will help the Clinton Bush Haiti Fund bring immediate relief to Haiti, and will assist in the long-term rebuilding of their country.

The Hope
It was amazing how quickly the industry rallied. In ten days we designed a shirt and put it into production. Every major American designer and retailer is involved in the effort. We moved fast, and now we are excited to get the shirt out to retailers so consumers can join with us and show their support by buying and wearing the shirt.

Fashion for Haiti is about style and giving… With such a great reach and consumer base, we knew Rue La La Members would respond.


February 12, 2010

Comments

  1. Anonymous says:

    I’m still very emotional about what happened in my country. I’ve personally lost family members and friends. I think that this is a great idea to help another nation in need. I find no better words to say THANKS. We haitians people are very greatful

  2. Anonymous says:

    How can Rue La La members purchase the t-shirt? I don’t think I ever saw it on the website.

  3. Anonymous says:

    Hi lhoward198. You haven’t missed it! The Fashion for Haiti Boutique opens on Tuesday, February 16 at 11AM ET. See you there this Tuesday!

  4. Anonymous says:

    Great! Thanks for allowing Rue La La members support such an important cause in a unique way.

  5. Anonymous says:

    It’s our pleasure – we love to, and we love that our Members are behind a cause like this one.

  6. Anonymous says:

    Looking forward to being a part of it!

  7. Anonymous says:

    Merci!Rue La La continues to show compassion. This Haitian is grateful for efforts. I am registered with your competitors and know that your company is in a class by itself. Kudos!

  8. Anonymous says:

    We so appreciate your enthusiasm – the way our Members care about such an important issue is very inspiring to all of us!

  9. Anonymous says:

    I would like to know is it to late to purchase the T-shirts. If not where can I ppurchase them from.

  10. Anonymous says:

    Hi j0rfdwh1. Our Fashion for Haiti Boutique has closed, but there is a list of places to buy the shirts on the CFDA’s web site at http://www.cfda.com/fashion-for-haiti – thanks for your interest!

  11. Anonymous says:

    Is it possible to also make this an event that positively helps the Chilean people?

  12. Anonymous says:

    This particular Fashion for Haiti Boutique has closed, but we love the idea of helping the Chilean people and will look to see if there is a similar initiative we can be part of. Thanks so much for the thought.

  13. Anonymous says:

    This needs to be held again for longer! I would love to pass this along to many people, social networks could really spread this far. Please post this again or another site/store to contact, I applaud you for the support and awareness of a dire cause

  14. Anonymous says:

    Steven, thank you so much for your comment. We will spread the word, and in the meantime, Members should visit the CFDA’s web site to help – http://www.cfda.com/fashion-for-haiti