BY STEVEN KOLB, CFDA EXECUTIVE DIRECTOR
When stylemakers band together to support a cause, you know it’s going to make a stir. Galvanizing support from entertainment and fashion industry heavies like Beyoncé, Tory Burch, Ralph Lauren, Vera Wang, and others, Fashion for Haiti is committed to bringing immediate relief to the people of Haiti and helping the country rebuild. And it doesn’t hurt that they’ve created a bold, stylish T-shirt in the process. Steven Kolb sheds some light.
Human tragedy of the magnitude the Haitian people are experiencing can not be ignored. The fashion industry has always been charitable, and it is important that our industry have a collective response to show unity and raise as much money as possible with our collective efforts.
We asked Peter Arnell to design the shirt because we worked with him after 9/11 on a Fashion for America shirt that raised $2 million. The graphic we chose is bold and colorful, and the words “hope, help, heal” are a direct message to Haiti.
When President Obama brought Presidents Clinton and Bush together to announce the Clinton Bush Haiti Fund, we knew immediately we would support their effort. The money raised will help the Clinton Bush Haiti Fund bring immediate relief to Haiti, and will assist in the long-term rebuilding of their country.
It was amazing how quickly the industry rallied. In ten days we designed a shirt and put it into production. Every major American designer and retailer is involved in the effort. We moved fast, and now we are excited to get the shirt out to retailers so consumers can join with us and show their support by buying and wearing the shirt.
Fashion for Haiti is about style and giving… With such a great reach and consumer base, we knew Rue La La Members would respond.